Full-Time

VP – E.l.f. SKIN

Confirmed live in the last 24 hours

Elf Beauty

Elf Beauty

501-1,000 employees

Inclusive, cruelty-free beauty products

Compensation Overview

$200k - $230k/yr

Senior, Expert

New York, NY, USA

Hybrid work environment: 3 days in office, 2 days at home.

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
PowerPoint/Keynote/Slides
Connection
Connection
Connection
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Requirements
  • BA or BS required
  • 10-15+ years of experience in Marketing, with 5-7+ years in skincare is required
  • Strong leadership and people management with a track record of building teams
  • Rich experience with agency management and ownership of marketing budgets
  • Experience developing multifaceted brand campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
  • Able to work in fast-paced environments and prioritize competing demands
  • Results-oriented mindset with a focus on driving sales and brand awareness
  • Bias towards bold action and ability to execute with quality and speed
  • Ability to think creatively, build compelling, fresh ideas with a discerning brand eye
  • Must be team-oriented, responsive, comfortable collaborating and driving integration
  • Excellent English written and verbal communication skills; must have ability to bring strategic thinking and be able to design in Keynote and PowerPoint
  • Passion for skincare beauty and a strong pulse on new launches, industry trends, as well as social and cultural conversations
Responsibilities
  • Responsible for the management of a P&L and brand forecast
  • Oversee all aspects of e.l.f. SKIN’s marketing strategy and operations, driving growth and ensuring a strong brand presence across all platforms, retail and digital channels
  • Define the e.l.f. SKIN strategic roadmap and global strategy to disseminate to all markets
  • Liaise closely with global marketing, digital and sales teams to ensure that local market and retailer needs are supported with tailored assets, messaging & programs
  • Provide thought leadership and direction on product innovation pipeline from insights and trends
  • Identify partnerships and manage integrated marketing campaigns that align with brand vision. Serve as liaison to creative agencies & drive execution against campaign goals
  • Leverage consumer and market insights to tap new opportunities to deepen penetration with focused audience targets
  • Build strong partnerships with customers to inform opportunity areas and further support business needs

e.l.f. Beauty focuses on creating beauty products for eyes, lips, and faces, emphasizing inclusivity and accessibility. Their products are designed to allow individuals to express their true selves while being committed to cruelty-free practices. e.l.f. Beauty's offerings include their main brand, e.l.f. Cosmetics, as well as the clean-beauty brand W3LL People and the lifestyle brand Keys Soulcare, which was developed in collaboration with Alicia Keys. Unlike many competitors, e.l.f. Beauty prioritizes affordability and ethical standards, making their products widely available both online and in various retail locations. The company's goal is to foster a culture of empowerment and self-expression while ensuring they do right by people, the planet, and animals.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of 'clean beauty' trends offers expansion opportunities for e.l.f. Cosmetics.
  • Growing TikTok popularity allows e.l.f. to leverage influencer partnerships for visibility.
  • Increased focus on VR experiences enhances e.l.f.'s digital engagement strategies.

What critics are saying

  • Class action lawsuit over non-functional slack-fill poses potential legal and financial issues.
  • TPG Growth's acquisition may disrupt e.l.f.'s current operations or brand identity.
  • Maybelline's 'Teddy Takeover' campaign could overshadow e.l.f.'s marketing efforts.

What makes Elf Beauty unique

  • e.l.f. Cosmetics is the first beauty sponsor of the National Women's Soccer League.
  • The brand launched an immersive e-commerce experience, the Virtual Luxe Lounge, with Obsess.
  • e.l.f. Cosmetics collaborates with Caboodles for a limited-edition cosmetic storage bag.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Performance Bonus

Unlimited Paid Time Off

Paid Holidays

Hybrid Work Options

Company Equity

Company News

Top Class Actions
Mar 12th, 2025
e.l.f. Cosmetics class action claims products contain non-functional slack-fill

Plaintiff Geneva Gonzales filed the class action complaint against e.l.f. Cosmetics Inc. on Feb. 25 in a California federal court, alleging violations of state consumer laws.

SportsMint Media
Mar 10th, 2025
National Women's Soccer League forms skin care pact with e.l.f. Cosmetics

National Women's Soccer League forms skin care pact with e.l.f. Cosmetics.

Glossy
Mar 8th, 2025
Exclusive: E.l.f. Cosmetics becomes first beauty sponsor of the National Women's Soccer League

In addition, E.l.f. has partnered with the content company Footballco.

Sports Business Journal
Mar 7th, 2025
NWSL signs sponsorship deal with Alex Cooper's Unwell Hydration

NWSL also said that it signed E.l.f. Cosmetics, another brand "popular among young women," as a presenting partner of its annual Challenge Cup game for the next three seasons.

DesignRush
Feb 21st, 2025
Maybelline's 'Teddy Takeover' Captivates Beauty Fans with JoJo Siwa Reveal, Citywide Hunt

Meanwhile, Meghan Trainor and e.l.f. Cosmetics have joined forces to launch Cloud Skin, a high-flying campaign spotlighting the Halo Glow Powder Filter and the rising soft matte makeup trend.