Knowledge of omnichannel operating models, including buy online pick up in store, ship-from-store, endless aisle, cross-channel returns, unified inventory, and available-to-promise.
Knowledge of order-to-cash, warehouse fulfillment, product data, and financial close processes.
Knowledge of system selection and implementation methods, vendor governance, and systems-integrator governance.
At least 8 years of experience in enterprise business systems, including at least 4 years in an architecture role spanning multiple systems.
Industry experience at an omnichannel consumer products company selling direct online alongside retail, wholesale, B2B, or marketplace channels.
Ecommerce experience, including architecture decisions connecting an ecommerce platform to order, inventory, product, and customer systems.
Experience as a client-side, in-house architect on the selection and implementation of at least one major order management, ERP, warehouse management, or product information management system.
A bachelor's degree (B.A./B.S.) in Computer Science, Information Systems, Business, or a related field, or equivalent experience.
Experience directing systems integrators' design work.
Omnichannel retail architecture skills covering order management and orchestration, distributed inventory and available-to-promise, point of sale, ecommerce, B2B commerce, and marketplace integration.
Ecommerce platform architecture experience.
Experience with integration platforms such as Celigo, Boomi, Workato, or MuleSoft, REST APIs, and event-driven and batch integration patterns.
Data modeling and master data management for product, customer, inventory, and order data.
Experience with architecture diagramming and modeling tools such as Lucidchart or draw.io, and Jira and Confluence.
Ability to meet the physical requirements of the role, including prolonged sitting and computer use, and occasional lifting or moving of up to 25 pounds and, rarely, up to 100 pounds with assistance.
Responsibilities
Define and maintain the target architecture for moving from storefront-centered ecommerce systems to an omnichannel model with a unified view of inventory, orders, products, and customers across web, retail, commercial and dealer, marketplace, and international channels; determine system capability ownership and data mastering.
Work with the Engineering Manager - Shopify so the commerce platform and operational systems are designed as one architecture; jointly own the boundary between them, including order flow, inventory availability, and product and customer data across channels, through shared design reviews and a joint architecture roadmap.
Serve as senior systems partner to channel, operations, and finance leaders; lead discovery and translate business needs into target-state and functional designs with options, costs, and trade-offs.
Set architecture and acceptance criteria for partner-delivered programs such as order management and product information management, including cross-channel scenarios such as store pickup, ship-from-store, and cross-channel returns; review partner design deliverables and accept or return designs before build begins.
Define integration patterns and data mastering rules, including standards for single-system add-ons, in alignment with the Director of Data & AI; maintain a register of systems and integrations so new channels use shared foundations.
Lead technical fit assessments when evaluating new systems or vendors, working with the IT Manager on security review and the Director of Global IT on commercial terms.
Provide the architecture view for the IT systems roadmap, review platform roadmaps including NetSuite and the commerce platform each quarter for consistency with the target state, and document architecture decisions and their reasoning.
Travel up to 15% to retail locations, US distribution centers, and partner workshops, with occasional travel to UK and European operations.
Desired Qualifications
Shopify or Shopify Plus architecture experience, including platform, app, and integration design rather than development.
NetSuite experience.
Experience with order management, warehouse management, and product information management platforms.
Experience guiding a company's move from single-channel ecommerce to omnichannel.
C4 or ArchiMate notation experience.
TOGAF or comparable certification.
About REP:
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.
Our Core Values:
Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude - Be a glass half-full kind of person and remember to have fun
Teamwork without Ego - We put the team above ourselves; we only win together
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it
About This Role:
REP grew up as a direct-to-consumer ecommerce brand, and our systems grew up around the web store. That is changing. We are becoming an omnichannel brand: retail showrooms, commercial and dealer customers, marketplaces, and growing operations in the UK and Europe, all selling from the same inventory and serving the same customers. The Enterprise Solutions Architect leads the shift in our systems architecture that this requires.
You will define how REP's systems give every channel one picture of inventory, orders, products and customers: which system owns each capability, where each type of data is mastered, and how systems connect. That work runs through the programs now in front of us, including a new order management system and product information management, and you will hold implementation partners to those decisions.
You will work closely with the Engineering Manager - Shopify, whose team builds and runs our commerce platform, so that the commerce platform and the systems behind it (NetSuite, warehouse and transportation management, and their integrations) evolve as one architecture rather than two. You will also be the senior systems partner to channel, operations and finance leaders, turning the problems they describe into designs and options with clear costs and trade-offs.
This is a senior individual contributor role. It does not carry day-to-day support or a ticket queue, and it does not manage people. It has a dotted-line relationship with the Director of Data & AI, so that how REP's operational systems master and move data supports the company's analytics and AI work. You will work alongside the NetSuite Platform Architect, who owns how decisions are realized inside NetSuite, and the IT Project Manager, who runs delivery of significant implementations.
Essential Functions:
Include the following. Other duties may be assigned.
Omnichannel target architecture: Define and maintain the target architecture that moves REP from storefront-centered ecommerce systems to an omnichannel model, with one view of inventory, orders, products and customers across web, retail, commercial and dealer, marketplace and international channels. Decide which system owns each capability and where each type of data is mastered.
Partnership with Web Development: Work closely with the Engineering Manager - Shopify so the commerce platform and the operate-side systems are designed as one architecture. Jointly own the seam between them, including order flow, inventory availability, and product and customer data reaching every channel, through shared design reviews and a joint architecture roadmap.
Business partnership: Serve as the senior systems partner to channel, operations and finance leaders. Lead discovery, separate the problem from the requested solution, and translate business needs into target-state and functional designs with options, costs and trade-offs.
Program design authority: Set architecture and acceptance criteria, including cross-channel scenarios such as store pickup, ship-from-store and cross-channel returns, for partner-delivered programs such as order management and product information management. Review partner design deliverables against them and accept or return designs before build begins.
Integration and data standards: Define integration patterns and data mastering rules, including standards for single-system add-ons, in alignment with the Director of Data & AI so that operational data serves analytics and AI use cases. Maintain a register of systems and integrations so that each new channel uses shared foundations rather than its own plumbing.
Solution evaluation: Lead the technical fit assessment when REP evaluates new systems or vendors, working with the IT Manager on security review and the Director of Global IT on commercial terms.
Roadmap and decision records: Provide the architecture view for the IT systems roadmap, review platform roadmaps (including NetSuite and the commerce platform) each quarter for consistency with the target state, and document architecture decisions and their reasoning.
Travel: Up to 15%: retail locations, US distribution centers and partner workshops, with occasional travel to UK and European operations.
What You Will Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Computer Skills:
Omnichannel retail architecture: order management and orchestration, distributed inventory and available-to-promise, point of sale, ecommerce, B2B commerce and marketplace integration.
Ecommerce platform architecture (required). Shopify or Shopify Plus architecture experience, meaning platform, app and integration design rather than development, is a strong plus; NetSuite experience preferred; experience with order management, warehouse management and product information management platforms.
Integration platforms (Celigo, Boomi, Workato, MuleSoft or similar), REST APIs, and event-driven and batch integration patterns.
Data modeling and master data management for product, customer, inventory and order data.
Architecture diagramming and modeling tools (Lucidchart, draw.io or similar; C4 or ArchiMate notation a plus); Jira and Confluence.
Education and/or Experience:
Knowledge of: Omnichannel operating models (buy online pick up in store, ship-from-store, endless aisle, cross-channel returns, unified inventory and available-to-promise); order-to-cash, warehouse fulfillment, product data and financial close processes; system selection and implementation methods; vendor and systems-integrator governance.
8+ years in enterprise business systems, including at least 4 years in an architecture role spanning multiple systems.
Required: industry experience at an omnichannel consumer products company (selling direct online alongside retail, wholesale, B2B or marketplace channels).
Required: ecommerce experience, including architecture decisions that connected an ecommerce platform to order, inventory, product and customer systems. Shopify architecture experience is a strong plus.
Served as the client-side (in-house) architect on the selection and implementation of at least one major system: order management, ERP, warehouse management, or product information management. Experience guiding a company's move from single-channel ecommerce to omnichannel is a plus.
Bachelor's degree (B.A./B.S.) in Computer Science, Information Systems, Business, or a related field, or equivalent experience. Experience directing systems integrators' design work; TOGAF or comparable certification a plus.
Core Competencies:
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Customer Focus - Designing around how customers actually buy across channels, and building systems that give them one consistent experience of the brand.
Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders, including channel, operations and finance leaders.
Persuades - Using compelling arguments to gain the support and commitment of others.
What's In It for You:
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an exceptional compensation package which includes:
Compensation base range: $160,000-180,000 annually plus bonus potential
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
Recharge Yourself!
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Pump-up Perks!
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Equipment maker REP Fitness teases new digital strength training tech.
August 3, 2026
1/3 free articles used this month.
REP's senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights
U.S.-based equipment maker REP Fitness is launching a new division dedicated to data-driven development around strength training.
"We're imagining a world where people can understand their strength training in the same way platforms like Whoop or Oura have helped them understand their heart rate, sleep and recovery," REP Fitness senior vice president of performance technologies Gary Warren explained to Athletech News.
"Those platforms, and others, are excellent at measuring heart rate, sleep and recovery, and we're not trying to outdo them there. What they can't tell you is what happened inside a rep, set, or full lifting session," Warren added.
Warren thinks those kinds of insights have been missing from strength training, as REP looks to fill the gap those tools leave in this specific sector.
He explained that REP identified an absence of data-driven guidance for strength training compared to cardio and recovery. While more people are picking up weights than ever before, it can be hard to know if you're actually making progress towards your goals, he said, and data-driven strength training is the next frontier.
As fit tech giants like Technogym and EGYM leverage new strength innovations and connected ecosystems, Warren said REP isn't looking to offer a competitive alternative, but to complement those systems already in place.
Artificial intelligence will likely be a component of that, used to translate training data into hyper-personalised insights, recommendations and improved workout outcomes.
"We believe the market has only scratched the surface of what's possible when AI is applied to strength training," Warren said.
As the division develops, it will integrate across multiple categories at REP that will extend to existing equipment offerings like racks, cable machines, cardio and more, with specific products and services offered to be revealed in 2027.
"We'll introduce solutions that enhance equipment our customers already own, alongside entirely new categories designed specifically for the future of strength training," Warren added.
"Until then, I can say that while mobile applications, educational experiences and other enterprise services will absolutely form part of the ecosystem, our focus isn't on delivering workout videos or prescribing generic programs," he said. "It's about helping people, at home or in-club, measure their training more accurately, understand their progress more deeply and receive highly personalized insights and recommendations."
REP(R) fitness goes digital, introducing new digital strength division for the company.
New digital strength division will bring efficiency, data, and insights once reserved for elite athletes to every person who trains.
Denver, CO / Jul 28, 2026 / REP Fitness
Rep Fitness LLC (REP), one of the fastest-growing strength and conditioning equipment companies in the United States, today announced the formation of a new division dedicated to making strength training more accessible and data-driven than ever before.
Founded in a Colorado garage in 2012 and now serving home and commercial customers around the world, REP has built its reputation on high-quality equipment and a deep relationship with its community. The new division extends that relationship beyond the equipment itself, into the data and insights that can help people achieve results by reducing friction from strength training and promoting easier, faster, and more constant progress for everyone who trains, not just the few.
For decades, the ability to measure strength, interpret it, and act on it has been the privilege of laboratories, professional teams, and high-end performance facilities. REP believes that capability shouldn't be gatekept to elite athletes; it belongs to everyone, no matter how or where they train. This digital strength division exists to make that insight ordinary by supporting the equipment people already train on and the equipment REP builds next.
"This new division reflects a deliberate shift in how we connect with our community and beyond - and supporting progress for trainers of all levels," said Ryan McGrotty, Co-CEO of REP. "For the home strength buyer, this turns equipment into a tool for improvement and not just use. For the health-club operator, it means measurable results delivered at scale."
Just like heart rate or sleep tracking, strength is the next big area of health data. The goal is to bring real accuracy to how it's measured and continually bring added value over time for people who genuinely want to get better at training. This will give users the tools to train at a high level at home, by turning elite-level programming into something digitally accessible.
"The signals that define strength training progress in the gym remain largely unmeasured, uninterpreted, and unacted upon," said Gary Warren, Senior Vice President of Performance Technologies. "Progress is hard and is exactly what keeps people showing up. If we can help people become better measured, better motivated, and better managed in their training, we make progress less of a mystery. That's something everyone wants, whether you just bought your first rack or you run a hundred-club estate."
The new division will be one layer across multiple categories at REP that will extend to existing equipment offerings like racks, cable machines, cardio & more. The new capabilities will be on display beginning in 2027.
About REP Fitness
REP engineers and sells world-class, innovative strength equipment globally. REP was founded in Colorado in 2012 by two brothers with a shared passion for fitness and has grown into a team of more than 200, with global distribution, offices, and manufacturing. That shared passion for strength is what drives REP's innovative spirit today, where creating class-leading fitness equipment is paramount.
REP has been listed twice on the Inc. 5,000 fastest-growing companies in 2018 (#450) and in 2021 (#962). REP products are frequently listed as top choices in many fitness publications, such as Men's Health. For more information about REP, visit repfitness.com. For product overviews, reviews and more, visit REP's blog, YouTube channel, Facebook and Instagram.
Press Contact
[email protected]
Pulse Studio supports REP Fitness UK launch with multi-platform video campaign.
Pulse Studio was commissioned to produce a series of promotional videos to support REP Fitness as they launched into the UK market.
Working across multiple production days, Video Production Company created a suite of video production content designed for use across social media, digital marketing and the REP Fitness website. The campaign included cinematic overview videos of the new UK facility, a founder-led brand film sharing the company's vision, and engaging content featuring fitness influencers, including well-known Gladiators, to help introduce the brand to a UK audience.
The result was a versatile library of premium video content that helped showcase the REP Fitness brand, products and community across multiple platforms during a key stage of their UK expansion, head over to its video production portfolio page to see some of its work.
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About ben hancock.
Commercial Director at the award-winning Pulse Studio, a video production and marketing agency specialising in the production & online distribution of powerful data-driven video content. Previous clients include Amazon, Google, NHS, Deloitte, Dell, Revolut, First Bus, BMI Healthcare, Post Office, Skyscanner, National Trust. With a proven track record in crafting compelling campaigns and leveraging market trends with a specialism in content creation at the video production company Pulse Studio, I possess a keen understanding of consumer behaviour, honed through years of analysing market dynamics and implementing data-driven strategies.
LONDON, April 9, 2025 /PRNewswire/ -- REP Fitness, the Colorado-based strength brand renowned for its innovative, high-quality gym equipment, today announced the official launch of its direct-to-consumer operations in the UK. Building on a successful 2024 in which REP achieved over $130 million in sales, this expansion marks a significant step toward the brand's ambition of becoming the world's no. 1 strength brand, targeting 50% growth in 2025. "The UK is a pivotal market for REP as we continue to grow internationally. After the success of our EU launch in 2024, the UK was the logical next step for us," said Ryan McGrotty, co-CEO of REP Fitness. "By bringing our class-leading racks, benches, barbells, and functional training tools directly to British customers, we can make quality strength equipment more accessible and continue empowering individuals to pursue their strength goals."