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Basis Technologies

Platform-independent application development tools

Integrated Media Planner

Performance & Paid MarketingPosted on Nov 9
Full-timeRemote in USA$61k - $76k /yrRemote

About the Job

Requirements

  • At least 2 years of experience in digital media planning and buying.
  • Understanding of and interest in programmatic media and real-time bidding.
  • Experience working alongside a demand-side platform.
  • Intermediate to advanced Excel and PowerPoint skills.
  • Strategic thinking and proactive client service skills.
  • Strong written and verbal communication skills.
  • Issue-resolution and problem-solving capabilities.
  • Ability to work in a cross-functional team environment.
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported.
  • A thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Responsibilities

  • Develop and monitor media plans, stewarding media execution for a suite of Basis clients and managing media fundamentals education.
  • Use knowledge of the digital media landscape and Basis products and solutions to develop media-planning recommendations aligned with overarching strategy.
  • Deliver integrated media plans across channels with clear rationale.
  • Maintain an understanding of syndicated media tools and their applications to planning.
  • Collaborate with the analytics team to align media strategies and reporting deliverables with business objectives and success measures.
  • Negotiate with vendors to secure suitable inventory and pricing for clients.
  • Provide guidance and help shape key performance indicators for strategic media plans.
  • Build internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
  • Provide client service using a solutions-oriented approach.
  • Contribute to campaign performance, client satisfaction, and retention in coordination with Integrated Client Solutions and Client Development leadership and team members.
  • Manage insertion orders, post-order media plan revisions, and approvals of publisher insertion orders for each campaign.
  • Actualize campaigns to meet campaign budgets and key performance indicators and deliver in full.
  • Assist Finance with billing executions and discrepancies.
  • Complete traffic sheets and assist with gathering creative assets and instructions.

Desired Qualifications

  • Hands-on demand-side platform buying experience.
  • Previous holistic media-planning experience.
  • Experience with a third-party ad server.
  • Experience with digital reporting dashboards such as Datorama.
  • Experience in holistic media planning focused on search and social.
  • Basis certification.

About the Company

Basis Technologies

Platform-independent application development tools

BASIS International Ltd provides platform-independent application building blocks and development tools, including the sixth generation BBx® using Java technology, PRO/5® and Visual PRO/5® for high-performance client/server systems, and Desktop Apps with a zero deployment strategy, catering to global companies' customized business solutions.

Company size
1,001-5,000
Company stage
Later Stage VC
Total funding
$133.6M
Headquarters
Chicago, Illinois
Founded
1985

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