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Mint Studios

BOFU fintech content marketing and strategy

Freelance Finance Content Writer

ContractUpdated on 10/23/2026
$300 - $600
Mid
Remote in USA
Remote
Content & WritingCopywriting & Creative Writing

About the job

Requirements
  • Write clearly and logically, and take time to understand topics that are not yet clear.
  • Research topics thoroughly and ask questions to understand them before writing.
  • Pay attention to detail and deliver high-quality work.
  • Understand how content relates to the product, client, and content strategy.
  • Take responsibility for improving writing skills and remain open to new processes and ways of working.
  • Understand the perspectives of readers and clients, and ask questions when needed.
  • Be willing to learn about financial services; prior fintech or financial services background is not required.
  • Be comfortable explaining complex topics, conducting research, asking for advice, and receiving feedback.
  • Applicants must not be in full-time employment.
Responsibilities
  • Write 3–4 articles per month for one client; each article is usually 2,000–3,000 words and takes about two weeks to write between rounds of edits.
  • Develop about 90% of articles using a subject-matter-expert interview recording together with desk research.
  • Complete one outline and two rounds of edits as part of the writing process.
  • Edit content based on feedback.
  • Complete a comprehensive questionnaire and outline before writing the first draft.
  • Acquire knowledge about clients, their products or services, and the target audience.

About the company

Mint Studios helps fintech and financial services brands acquire customers through performance-focused content. It builds BoFu content by interviewing a client’s sales and product teams, then produces strategy, writing, editing, backlinks, and performance tracking in dedicated pods. Revenue-oriented goals guide every step, with content designed to convert and align with sales processes, often including Google Ads management. The firm differentiates itself by tying content to measurable business outcomes and a clear ROI narrative, helping clients prove value to leadership and secure bigger budgets.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2019

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Simplify's Take

What believers are saying

  • The 2026 report generated visible attention from fintech marketers and LinkedIn engagement.
  • Mint Studios added AI workflow content, proving adaptation to GEO and LLM search.
  • Open roles in Austin and London show demand and a still-growing client pipeline.

What critics are saying

  • Overreliance on founder-led delivery limits scale if Robertson stops selling or working.
  • Public job boards show heavy freelance hiring, signaling thin internal bench and execution fragility.
  • AI content tools commoditize BOFU SEO, pressuring pricing by 2026 across fintech agencies.

What makes Mint Studios unique

  • Mint Studios only serves fintech and financial services clients, sharpening domain expertise.
  • Its 3-person pod model keeps Araminta Robertson directly involved on every account.
  • The 2026 fintech content report showcases 10 major fintechs and 103 pages of insights.

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Benefits

  • Flexible Work Hours