Digital Merchandising Specialist

About us

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

Execute the digital merchandising strategy for all business areas and functional areas of the website. Execute business strategies and GTM merchandise strategies to maximize and drive sales and profit. Identify opportunities and recommend new concepts to drive sales and improve our customer's digital experience. The role will also serve as the point of contact between merchandising, site operations, and marketing.

The impact you can have

● Communicate and execute digital merchandising strategy responsible for the integration and merchandising of key product areas throughout the website to drive conversion.

● Actively analyze the business to provide significant insights into performance - assessing category, customer, and shopping behavior through the digital channel

● Daily Site Check to ensure seamless experience through customer journey

● Provides assistance to Digital Team to ensure experiences are successfully executed

● Work closely with Digital Merchandising team to execute site merchandising strategies to drive channel sales including homepage, featured experiences, and navigation

● Partner with Digital Merchandising/cross-functional team to provide CTAs for marketing and validation of emails/site assets

● Run & analyze product reporting weekly/monthly; analyzing site metrics and product sales

● Supports seasonal digital floor-sets delivering upon brand, category, and customer priorities all while providing a streamlined shopping experience

● Partner with Site Operations to provide inputs for new site functionality, navigation, and category businesses

● Responsible for curated product in pertinent fashion folders - set up, sequencing, and maintenance - partner with Merchandising teams to execute curation and product optimization

● Understand the competition by conducting competitive benchmarking to enhance site experience

● Seen as the channel "go to" person by their cross-functional partners, specifically merchants

● Flexible to work during off-business hours to support business needs (floorset set-up, promotional changes, etc.)

● Manage requests for imagery and style information to internal partners

● On site search reporting to identify taxonomy suggestions

● Take on additional projects, as needed

You'll bring to the role

● Strong product storytelling experience with passion to bring product to life online

● Balance of creativity and conceptual thinking with analytical and project management skills

● 4 Year Degree or equivalent

● 2+ years of merchandising and/or buying experience.

● 1+ years of e-commerce, digital merchandising experience a plus

● Salesforce experience a plus

● High level of accountability and execution with strong attention to detail and accuracy

● Business acumen to drive results with strong understanding of digital metrics

● Strong analytical and quantitative skills

● Ability to build and leverage strong cross-functional relationships

● Strong communication and presentation skills

● High level of initiative and organization with the ability to be resilient and adaptable

● Ability to thrive in a fast-paced environment and meet tight deadlines; can multitask and prioritize efficiently

● Demonstrated ability to take initiative and show ownership from start to finish

● Positive attitude and passionate about process improvement

● Strong understanding of website merchandising, user experience, and eCommerce best practices

Benefits

●You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

● Support for your individual development plus opportunities for career mobility within our family of brands.

● A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*

● Medical, dental, vision insurance & 401(K).*

● Employee Assistance Program (EAP).

● Time off – paid time off & holidays.*

Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

#LI-LL1

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [email protected]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.