Full-Time

Senior Paid Media Specialist

Updated on 1/23/2025

Bloomreach

Bloomreach

1,001-5,000 employees

Personalizes online experiences for businesses

Consumer Software
Enterprise Software

Senior

Remote in UK

Can work from one of the EMEA offices or remotely.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Facebook Ads
Google AdWords

You match the following Bloomreach's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Design and implement data-driven paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads and other relevant channels.
  • Analyze campaign performance metrics to identify trends and insights, making necessary adjustments to improve ROI and achieve business goals.
  • Manage and optimize paid search campaigns, including landing page creation, conversion rate optimization (CRO), keyword research, ad copy, and audience adjustments.
  • Oversee the EMEA paid media budget, ensuring optimal allocation of resources to maximize impact while minimizing costs.
  • Conduct thorough market research to define target audiences and tailor campaigns accordingly for maximum engagement.
  • Provide regular reports on campaign performance, including key metrics such as ROI, conversion rates, and overall effectiveness of paid media efforts.
  • Work closely with the marketing team (field, global campaigns, brand activation, inbound) and other departments to align campaign strategies with overall business objectives.
  • Collaborate with SDR teams to understand how to improve conversion rates throughout the sales funnel.
  • Stay updated on the latest trends in digital marketing and paid media strategies to ensure the company remains competitive.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • A deep passion for Paid Media, and a commitment to shaping the future of Digital Marketing in the era of Automation & AI.
  • A motivated “can-do” individual, fluent in English and able to work independently as well as part of a team.
  • A mindset for growth & testing - always on the lookout for new ways to improve performance.
  • Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations.
  • Independence and self-organization to navigate you through ambiguous situations.
Responsibilities
  • Own Paid Media Strategy & execution in EMEA
  • Develop new Campaigns, Strategies and Channels to drive maximum impact and cost-efficient demand via Paid Media
  • Collaborate closely with Global Demand Gen, Brand & Campaigns, Growth and Business Development teams to ensure smooth cross-departmental collaboration.
Desired Qualifications
  • Being multilingual in English, German and French is a valuable personal quality as it enable effective support for diverse regions.

Bloomreach enhances online experiences for customers by providing software solutions that help businesses personalize their digital presence. Their main product, the Bloomreach Experience Manager, allows companies to create, manage, and optimize digital content, particularly for e-commerce. This platform uses advanced algorithms to understand customer search language, enabling businesses to automatically generate relevant content that improves search engine rankings. Bloomreach serves a diverse range of clients, from small businesses to large enterprises, across various industries like retail and finance. Operating on a subscription-based model, Bloomreach charges clients for access to its software, along with offering training and support services. The company's goal is to help businesses deliver personalized online experiences that meet individual customer needs.

Company Stage

Debt Financing

Total Funding

$410.5M

Headquarters

Mountain View, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-driven personalization boosts Bloomreach's partnerships and integrations.
  • Recognition as a leader in email and cross-channel marketing strengthens Bloomreach's market position.
  • Expansion of Rich Communication Services enhances interactive customer experiences.

What critics are saying

  • Emerging AI-driven platforms threaten Bloomreach's market share in e-commerce.
  • Data privacy regulations may increase operational costs for compliance.
  • Economic downturns in client industries could reduce spending on digital marketing solutions.

What makes Bloomreach unique

  • Bloomreach offers advanced personalization powered by continuously learning algorithms.
  • The company provides a SaaS model, ensuring steady recurring revenue from subscriptions.
  • Bloomreach Experience Manager optimizes digital content for better search engine rankings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Flexible Work Hours

Remote Work Options

Paid Holidays

Professional Development Budget

Wellness Program

Mental Health Support

Stock Options

Performance Bonus