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NielsenIQ

Global provider of consumer purchasing data

Insights Consultant - Brand Media, Dutch speaker

Strategy & Management ConsultingUpdated on Nov 12
Full-timeLeuven, Belgium€50.2k - €54k /yr

About the Job

Requirements

  • At least 2 years of experience in Consumer Insights, Market Research, Brand Tracking, or Campaign Measurement.
  • Strong quantitative research expertise.
  • Ability to connect data, marketing performance, and business outcomes.
  • Professional proficiency in Dutch and English.
  • Candidates should have direct experience in quantitative market research, consumer insights, brand tracking, or marketing effectiveness; candidates without direct research experience are unlikely to be a strong fit.

Responsibilities

  • Build strong relationships with client stakeholders and act as a trusted advisor.
  • Translate business challenges into research objectives and actionable recommendations.
  • Lead discussions around Brand Health Tracking, Brand Equity, and Campaign Effectiveness programmes.
  • Guide research projects from brief to debrief while coordinating internal expert teams.
  • Present insights and strategic recommendations to senior audiences.
  • Transform data into clear business actions and growth opportunities.
  • Drive impact for the client and demonstrate the value of NIQ’s contribution.

About the Company

NielsenIQ

Global provider of consumer purchasing data

NielsenIQ collects and analyzes consumer purchasing data to help retailers and brands understand market behavior. It tracks what people buy, when, and where, using this data to measure market share and purchasing trends across categories. The product works by aggregating point-of-sale and other consumer data, then turning it into actionable insights and benchmarks that clients can use to optimize pricing, assortment, promotions, and marketing. NielsenIQ differentiates itself through its long history (dating back to 1923) and a broad global footprint (operating in over 100 countries), plus its expanded capabilities after merging with GfK in 2023 to strengthen data on technology and durable goods. Its goal is to provide objective, data-driven guidance that helps retailers and brands make informed decisions and improve performance.

Company size
10,001+
Company stage
IPO
Headquarters
Chicago, IL
Founded
1923

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