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Bertelsmann

Global media, services, and education conglomerate

Senior Social Media Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeCologne, GermanyNo salary listed

About the Job

Requirements

  • Several years of experience in social media management on the agency side, ideally with large brand budgets.
  • Confidently manage complex social-media setups and multiple stakeholders.
  • Deep understanding of platform mechanics, content formats, and communities.
  • Experience with editorial planning, content management, and performance optimization.

Responsibilities

  • Own editorial planning, publishing, and content orchestration.
  • Strategically plan, manage, and execute organic social-first content across relevant platforms.
  • Develop channel- and audience-specific content approaches, from always-on content to campaigns.
  • Create performance-oriented copy, including hooks, captions, and calls to action.
  • Continuously analyze content performance and derive concrete optimizations.
  • Collaborate closely with strategy, creative, account, project management, and production teams.
  • Actively develop the social presence of a high-reach, culturally visible brand.

Desired Qualifications

  • Experience managing social media on the agency side, ideally with large brand budgets.
  • A strong instinct for storytelling, trends, communities, and cultural relevance.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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