Head of In-Store Execution & Next Best Action Product Delivery

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background & Programme Context

The Commercial Digital Services Value Pool, within Haleon's Digital & Technology Function, represents a major enterprise-wide transformation effort aimed at unlocking more than £250m in commercial benefits over 3–5 years, enabled by over £100m in targeted digital investment.

Within this portfolio, the Go To Market Transformation Programme is a strategic multi-year initiative designed to modernise how Haleon engages customers, pharmacies, healthcare professionals and retail partners through digitally enabled commercial capabilities.

As consumer expectations evolve and retail environments become increasingly competitive, Haleon requires modern capabilities that enable commercial and field teams to execute with greater precision, visibility and effectiveness. Success depends upon empowering teams with integrated customer insights, intelligent recommendations and connected engagement capabilities that drive consistency and performance across global markets.

The programme supports Haleon's ambition to transform commercial execution through digitised field activities, enhanced customer engagement, AI-powered decision support and in-store execution excellence. By combining CRM capabilities, pharmacy engagement experiences, image recognition, retail execution capabilities and Next Best Action recommendations, the programme aims to improve sales force effectiveness, strengthen customer relationships and optimise commercial performance across global markets.

The Go To Market Transformation portfolio brings together four strategic transformation pillars:

1. Salesforce of the Future

Delivering next-generation CRM capabilities, field force digitisation and customer engagement solutions that provide representatives with improved visibility, productivity and effectiveness whilst enabling more connected and data-driven interactions with healthcare professionals, customers and commercial partners. This includes the global deployment and continuous evolution of Haleon's future CRM ecosystem and associated commercial engagement capabilities.

2. Pharmacy Transformation

Creating connected pharmacy experiences that combine digital engagement, ordering, loyalty, education, category insights and support services into a unified pharmacy ecosystem. The programme is designed to strengthen Haleon's partnerships with pharmacies, simplify engagement, improve service experiences and unlock sustainable growth across one of Haleon's most strategically important commercial channels.

3. In-Store Execution Transformation

Delivering next-generation retail execution capabilities that enable field teams to plan, execute, track and optimise in-store activities more effectively. This includes store visit management, task execution, compliance monitoring, merchandising effectiveness, retail performance insights and execution analytics designed to improve visibility and consistency across customer-facing activities.

4. Next Best Action & Image Recognition

Implementing AI-driven capabilities that provide field representatives with intelligent recommendations and prioritised actions to maximise commercial performance. Leveraging advanced analytics, customer data and image recognition technologies, these solutions enable real-time assessment of store conditions, shelf execution, distribution compliance, promotional effectiveness and growth opportunities whilst driving more targeted and effective customer interactions.

Together, these capabilities are transforming how Haleon engages customers, executes in-store activities and enables commercial teams to deliver more effective, connected and insight-driven customer experiences at scale.

Role Overview

The Head of In-Store Execution & Next Best Action Product Delivery is the senior delivery authority responsible for the successful end-to-end execution of Haleon's In-Store Execution and Next Best Action transformation portfolio, spanning Retail Execution, Image Recognition, AI-driven decisioning, field force effectiveness and execution excellence capabilities.

Sitting within the Commercial Digital Services Value Pool of the Digital & Technology function and partnering closely with the Customer Growth (Commercial Excellence) organisation, the role oversees the delivery of a complex, multi-million-pound digital, data and technology portfolio across global and regional markets.

The role is accountable for translating strategic ambition into high-quality execution, ensuring delivery risks and dependencies are proactively managed and maintaining alignment across Product Management, Engineering, Deployment & Adoption, Commercial Excellence, Data & Analytics and market teams.

The Head of In-Store Execution & Next Best Action Product Delivery is accountable for delivering outcomes against time, cost, scope, quality and regulatory expectations whilst ensuring alignment with enterprise architecture, business priorities and market needs.

This role requires a highly experienced leader capable of navigating a complex global matrix organisation, orchestrating multiple global teams and external partners, and ensuring delivery excellence across one of Haleon's most strategically important commercial transformation portfolios.

While operating within the broader Go To Market Transformation portfolio and working closely alongside the Salesforce of the Future and Pharmacy Transformation teams, this role is accountable solely for the delivery of In-Store Execution Transformation, Retail Execution Excellence, Image Recognition and Next Best Action capabilities. Accountability for CRM transformation, healthcare professional engagement, customer engagement platforms and Pharmacy Transformation capabilities sits outside of this role's scope.

Key Responsibilities

In-Store Execution & NBA Portfolio Leadership & Ownership

Own end-to-end delivery of the In-Store Execution and Next Best Action portfolio within the wider Go To Market Transformation Programme, including retail execution, image recognition, AI-driven recommendations, execution optimisation and field force effectiveness capabilities.

Lead delivery across multiple global markets, ensuring alignment with commercial priorities, market needs and strategic transformation objectives.

Oversee integrated delivery plans spanning product, engineering, deployment, change management, adoption, data science, analytics and commercial workstreams.

Drive delivery of scalable capabilities that improve retail execution quality, merchandising compliance, field force productivity and sales effectiveness.

Ensure transformational initiatives are delivered in alignment with Haleon's commercial growth strategy and value realisation objectives.

Retail Execution & Intelligent Decisioning Transformation

Lead delivery of initiatives that modernise and standardise in-store execution processes, tools and technologies across markets.

Deliver AI-powered Next Best Action capabilities that guide field teams towards the highest value customer, store and execution opportunities.

Enable adoption of image recognition and advanced analytics solutions that improve visibility into store performance, execution quality and merchandising compliance.

Partner with business stakeholders to design and implement sustainable ways of working that support execution excellence.

Drive continuous innovation through the application of AI, automation and intelligent decision-support capabilities.

Adoption, Readiness & Value Realisation

Ensure markets are prepared to successfully adopt new execution and intelligent recommendation capabilities through effective readiness planning and change management.

Partner closely with Deployment & Adoption teams to support successful market rollouts and transition into business-as-usual operations.

Drive measurable improvements in store execution compliance, merchandising effectiveness, field force productivity, customer coverage and sales performance.

Work with Value Assurance teams and business stakeholders to define, monitor and realise expected transformation benefits and outcomes.

Establish adoption metrics and performance indicators to assess capability utilisation and business impact.

Delivery Excellence & Governance

Ensure delivery meets agreed scope, timelines, budgets, quality standards and compliance requirements.

Apply Agile, SAFe or hybrid delivery approaches to drive predictable and effective transformation outcomes.

Establish robust governance, reporting and performance management frameworks across the portfolio.

Proactively manage risks, issues, dependencies and mitigation plans across multiple workstreams and stakeholder groups.

Drive continuous improvement in delivery practices, ensuring lessons learned are incorporated into future releases and deployments.

Cross-Functional Leadership

Partner with Commercial Excellence, Sales, Customer Growth, Data & Analytics, Digital & Technology, Marketing and market leadership teams.

Build strong relationships with global and local market teams to ensure alignment, commitment and successful capability adoption.

Influence senior stakeholders to secure decisions, remove delivery barriers and accelerate value realisation.

Provide clear reporting, recommendations and strategic insights to programme governance forums and senior leadership teams.

Foster a culture of collaboration, accountability, innovation and continuous improvement across delivery and business teams.

Qualifications & Experience

Basic Qualifications

Significant experience leading enterprise-scale commercial transformation, retail execution or sales effectiveness programmes.

Proven track record delivering complex, multi-market digital, data and AI-enabled transformation initiatives across global organisations.

Experience leading operating model, process, capability and technology-enabled transformation programmes.

Experience delivering capabilities related to Retail Execution, Field Force Effectiveness, Sales Automation, Image Recognition or Intelligent Decisioning.

Strong stakeholder management, communication and influencing skills across senior leadership and cross-functional teams.

Experience managing large-scale programmes with multiple delivery teams, vendors and business stakeholders.

Strong programme governance, portfolio management, risk management and delivery leadership capabilities.

Demonstrated ability to drive adoption, business change and value realisation alongside technology delivery.

Preferred Qualifications

Experience implementing Retail Execution, Image Recognition, Computer Vision, Next Best Action or AI-enabled commercial solutions.

Experience working with advanced analytics, machine learning and data-driven commercial decisioning capabilities.

Experience working within consumer healthcare, FMCG, retail or other highly execution-focused industries.

Knowledge of commercial operating models, retail execution disciplines, field force effectiveness and digital transformation frameworks.

Certification in SAFe, PMP, Prince2 Agile or equivalent programme and delivery methodologies.

Experience leading business readiness, organisational change management, deployment and adoption programmes across global markets..

Location – this role is based in: UK

This job posting closes on: TBC

This position is a grade: 6

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 Job Posting End Date

2026-11-24

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.