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Blissway

Roadside toll collection via WAL-Es

Embedded Systems Engineer New Grad

Full-TimeUpdated
$125k - $165k/yr
Entry
Bachelor's
Denver, CO, USA
In PersonIn-office five days a week; occasional remote work may be available when needed.
Hardware EngineeringHardware Systems Integration

About the job

Requirements
  • A degree in Electrical Engineering, Computer Engineering, or a related technical field, with graduation in the Class of 2025 or 2026; 2027 graduates may be considered through a separate cohort.
  • A track record of building physical hardware through internships, senior design projects, or personal projects.
  • Foundational understanding of circuit design and computer-aided design, with comfort or willingness to become comfortable using Python or C++.
  • Ability to take ownership, work independently to solve problems, collaborate professionally, and accept feedback.
Responsibilities
  • Ensure roadside systems—including solar power generation, cellular connectivity, and high-speed sensors—operate with 99.9% reliability in harsh environments.
  • Investigate and improve the reliability of power systems and connectivity.
  • Own the development of schematics, printed circuit boards, housing, and cabling solutions for next-generation hardware.
  • Lead design iterations in computer-aided design to improve assembly yield and long-term serviceability.
  • Write code that runs on edge devices and address interactions between sensor hardware limitations and software requirements.
Desired Qualifications
  • Transferable experience with Python, TypeScript, or C/C++.
  • Experience with Altium, Onshape, oscilloscopes, or logic analyzers.
  • Experience with Linux, Internet of Things edge devices, or Amazon Web Services.
  • Experience with edge computer vision, computer-aided design, weatherproofing, outdoor deployment, or vertical product integration.

About the company

Blissway uses small roadside devices called Wireless Autonomous Lane Enforcers (WAL-Es) paired with cloud data analytics to identify, track, and toll vehicles without traditional gantries. WAL-Es collect vehicle data from the roadside and feed it to the cloud, where multi-lane tolling, vehicle classification, and occupancy verification for express and HOV lanes are managed, with interim tolling and disaster recovery for continuity. Unlike systems that rely on windshield transponders and gantries, Blissway moves toll monitoring off the road into scalable cloud-powered processing. The goal is to provide a reliable, scalable tolling and traffic-management system for highway operators and government agencies, supported by ongoing service, maintenance, and data analysis revenues.

Company Size

11-50

Company Stage

Seed

Total Funding

$280K

Headquarters

Denver, Colorado

Founded

2019

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Simplify's Take

What believers are saying

  • Blissway.com updated August 17, 2026, signals active commercialization and inbound agency selling.
  • CDOT planned expansion from one pilot to four more work-zone sites in 2024.
  • Denver7 reported July 2025 warnings first, then civil penalties, creating near-term enforcement revenue.

What critics are saying

  • Blissway still has one public contract; CDOT contracting remained ongoing in 2025.
  • Colorado trial expansion starts with one pilot site, not systemwide adoption.
  • If CDOT pauses rollout after failures, Blissway loses its clearest existential customer path.

What makes Blissway unique

  • WAL-Es replace gantries, identified on Blissway.com August 17, 2026, with roadside devices.
  • CDOT awarded Blissway its only-vendor speed-safety contract in September 2024.
  • Blissway combines tolling, HOV occupancy verification, and point-to-point speed enforcement.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Hybrid Work Options
  • Unlimited Paid Time Off
  • Paid Vacation

Growth & Insights

6 month growth

-5%

1 year growth

-2%

2 year growth

0%
INACTIVE