Wedding & Special Event Sales Manager

Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!

Position Summary
King’s Hawaiian Bakery and Restaurant is seeking a highly motivated, results-driven In-House Sales Manager to launch, build, and grow our Wedding and Specialty dessert department. This role is responsible for generating new business and managing client relationships for wedding cakes, custom cakes, cookies, and other specialty desserts for all types of events.

The ideal candidate is a self-starter with leadership potential who thrives in client-facing sales, internal collaboration, and community engagement—someone passionate about hospitality, events, and beautifully crafted desserts. This role requires strong coordination across internal teams, oversight of delivery logistics, and the ability to scale the team and department as demand grows.

PLEASE NOTE: This is an IN-HOUSE Sales role located and dedicated to our Restaurant/Bakery location in Torrance, CA. This is not a King’s Hawaiian Corporate Sales role.

King’s Hawaiian Bakery and Restaurant is seeking a highly motivated, results-driven In-House Sales Manager to launch, build, and grow our Wedding and Specialty dessert department. This role is responsible for generating new business and managing client relationships for wedding cakes, custom cakes, cookies, and other specialty desserts for all types of events.

The ideal candidate is a self-starter with leadership potential who thrives in client-facing sales, internal collaboration, and community engagement—someone passionate about hospitality, events, and beautifully crafted desserts. This role requires strong coordination across internal teams, oversight of delivery logistics, and the ability to scale the team and department as demand grows.

PLEASE NOTE: This is an IN-HOUSE Sales role located and dedicated to our Restaurant/Bakery location in Torrance, CA. This is not a King’s Hawaiian Corporate Sales role.

Key Responsibilities

Sales Generation & Client Acquisition

• Proactively identify and engage new clients for wedding and special event bakery orders.
• Build and maintain a steady pipeline of inquiries through outreach, follow-ups, and lead tracking.
• Drive sales by converting leads into signed contracts and nurturing long-term relationships.
• Cultivate partnerships with local businesses to become their preferred dessert vendor.
• Meet or exceed monthly and quarterly sales goals set in collaboration with leadership.

Client Consultation, Contract Management & Event Coordination

• Conduct client consultations to understand their vision, preferences, and event details.
• Present customized offerings (cakes, cookies, bars, etc.) tailored to individual events.
• Schedule and manage tastings, proposals, and payment timelines with thorough documentation.
• Own the full contract management process, ensuring all terms, pricing, and timelines are clear and accurate.
• Coordinate closely with pastry, kitchen, and service teams to ensure seamless order execution.
• Manage driver schedules and delivery logistics to ensure on-time, accurate event fulfillment.
• Provide outstanding client service from inquiry to delivery and post-event follow-up.
• Maintain an active sales log and track clients’ future milestones (e.g., baby showers, birthdays, anniversaries).

Team Collaboration & Department Growth

• Collaborate cross-functionally with internal departments (culinary, logistics, operations, etc.).
• Foster a culture of collaboration and accountability as the department is built.
• Take ownership of developing systems, processes, and internal communication workflows.
• A natural leader, with the ability to grow and manage a team as the department expands.

Community Outreach & Industry Partnerships

Build and maintain relationships with:

• Wedding planners
• Event venues
• Hotels and concierge teams
• Corporate offices
• Florists, photographers, bridal shops, etc.
• Represent our brand at bridal shows, industry events, and networking opportunities
• Develop co-branded marketing campaigns and referral programs with external partners
• Stay updated on wedding industry trends, seasonal demands, and competitor offerings

Qualifications

• 2–4 years of experience in sales, event coordination, or hospitality (wedding industry strongly preferred)
• Strong communication, negotiation, and contract management skills
• Demonstrated ability to collaborate with cross-functional teams
• Experience managing schedules or logistics (preferably related to food service or event deliveries)
• Excellent organization and multitasking abilities in a fast-paced environment
• Leadership ability with a desire to grow and develop a team
• Self-starter with a passion for connecting with people and building a business
• Flexible schedule (including evenings, weekends, holidays, and off-site events)
• Must be able to be onsite during the main four holidays
• Valid driver’s license and reliable transportation for local travel

Preferred Skills

• Background in dessert, pastry, or foodservice sales
• Familiarity with wedding/event platforms (e.g., The Knot, WeddingWire)
• Existing network in the wedding, events, or hospitality industry
• Experience with hospitality or food operations
• Proven Sales record in similar industry

The compensation range for this role is $68,640 to $95,000.  The final offer will be based on several factors, including relevant experience.  We typically offer starting salaries in the low-mid-range to allow for growth.

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.