Vice President of Public Relations - Health and Beauty

About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting

Overview

HUNTER is searching for a Vice President of Public Relations to manage a sizeable portion of the agency’s health + wellness business, including development of strategic PR plans, providing strategic counsel to clients, and management of accounts to ensure agency profitability. Vice Presidents also manage account teams to maximize each team member’s performance while driving accountability and fostering respect and collaboration.

Responsibilities

• Lead health + wellness client PR programs from concept/planning through completion/evaluation
• Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
• Ensure that direct reports manage account teams and programs to deliver high quality results on-time and on-budget
• Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
• Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
• Serve as a representative of the client and agency on-site at client events
• Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
• Provide analysis to clients of program results
• Sustain accounts, minimize and limit account turnover
• Serve as primary client contact and build/maintain strong relationships with key client personnel
• Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
• Develop a vision for each account’s direction and work with team members to achieve goals
• Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
• Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
• Build, lead and develop engaged and successful account teams
• Maintain relationships with key editorial contacts at traditional and emerging media outlets; leverage those relationships to obtain desired coverage on behalf of clients
• Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
• Participate in agency brainstorm sessions for client programs

Qualifications

• Successful history of managing health, wellness and/or lifestyle-oriented brands 
• Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
• B.A. in Public Relations, Journalism, Communications or the like
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and budget management 

Compensation

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115K- $150K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Wellness
• Beauty + Personal Care + Fashion
• Home + Lifestyle + Travel
• Retail + E-commerce

See us in action here: https://hunterpr.com