Full-Time

Product Engineer

Updated on 5/12/2026

Kyra

Kyra

51-200 employees

Tech-driven influencer marketing for Gen-Z brands

No salary listed

London, UK

Hybrid

London office; regular in-person days.

Category
Software Engineering (2)
,
Required Skills
Claude
Python
React.js
Machine Learning
Postgres
TypeScript
Vercel
AWS
Next.js
Requirements
  • Fluent in at least one backend language (TypeScript/Node or Python) and comfortable in the frontend; able to pick up the rest quickly.
  • Experience shipping large language model features to production and delivering outcomes that real users depend on.
  • Proficiency with the stated technology stack: Backend in TypeScript/Node and Python for machine learning and large language model workflows; Frontend in React and Next.js; LLMs using Anthropic Claude as primary; in-house evaluation tooling; Infra on Vercel, AWS, and Postgres; AI tooling including Claude Code, Cursor, and agents; ability to work with these tools (expected fluency, not novelty).
  • Location: London-based with an office; work authorization: existing right to work in the United Kingdom or European Union; visa sponsorship not available.
Responsibilities
  • Join customer calls and extract the real requirement underneath the stated one and ship it.
  • Design and ship large language model features to production, including the evaluation mechanisms that keep them honest.
  • Build custom integrations and workflows that the platform does not support out of the box.
  • Make product decisions under uncertainty: scope sensibly, trade speed against correctness, know when something is good enough to ship and when it isn’t.
  • Think adversarially about your own work, cover edge cases, catch bugs before the user does.
Desired Qualifications
  • Creator economy, influencer marketing, or social platform experience.
  • Startup shipping experience (being early at a company that scaled)

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company Size

51-200

Company Stage

Series A

Total Funding

$22.3M

Headquarters

London, United Kingdom

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Series A funding of $15M from Bonnier Ventures enables scaling and competition with larger agencies.
  • Programmatic influencer marketing demand grows as brands seek data-driven alternatives to manual sourcing.
  • Virtual influencer partnerships via Indyverse represent emerging revenue stream in synthetic creator segment.

What critics are saying

  • US TikTok ban eliminates primary platform, crippling 70% of Gen-Z campaigns within months.
  • Hashtag Paid's AI platform undercuts Kyra with 40% lower fees, eroding agency margins.
  • Meta prioritizes AI-generated creators over human influencers, reducing TikTok-sourced talent effectiveness by 50%.

What makes Kyra unique

  • AI-powered creator matching combined with human curation differentiates Kyra from fully automated platforms.
  • End-to-end campaign management with custom data-driven reporting addresses brand attribution and multi-platform tracking gaps.
  • Focus on Gen Z audiences through authentic storytelling aligns with performance-based influencer marketing priorities.

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Benefits

Remote Work Options

Paid Vacation

Flexible Work Hours

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Meal Benefits

ParentAL?

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Parental Leave

Tuition Reimbursement

Professional Certification Support

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

-1%
BuzzInContent
Jan 17th, 2024
Indyverse announces collaboration with virtual influencer Kyra

Indyverse has announced its collaboration with Kyra.

Indian Television Dot Com
Jul 31st, 2023
realme releases the #curveintothenext digital campaign featuring Vaani Kapoor and Rohit Saraf

To leverage its reach, Indiantelevision has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”

Agency Masala
Jul 31st, 2023
realme launches the #curveintothenext digital campaign featuring Vaani Kapoor and Rohit Saraf

To leverage its reach, Agencymasala has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”

My Mobile India
Jul 27th, 2023
Realme releases the #curveintothenext digital campaign featuring Vaani Kapoor and Rohit Saraf

To leverage its reach, Mymobileindia has also collaborated with Kyra, India’s first Meta-Influencer to connect with its Next-Gen consumers.”

FinSMEs
Oct 14th, 2022
Kyra Raises $15M In Series A Funding

Kyra, a London, UK-based creator economy company, raised $15M in Series A funding. The round was led by Bonnier Ventures, with participation from LionTree, Torch Capital, GMG Ventures and Firstminute Capital