In this role, you will become a critical player in driving the success of digital marketing campaigns through data-driven strategies. Your data analysis and digital marketing expertise will empower you to uncover insights, optimize performance, and support strategic decision-making. You will collaborate closely with analysts, data scientists, machine learning engineers , and account managers to enhance campaign effectiveness, ensuring that our marketing efforts yield maximum return. This position requires a dynamic individual capable of balancing multiple projects, diving deep into complex business problems, and identifying innovative solutions that drive growth.

 

 

• Develop a deep understanding of the related data sources and leverage them to inform business decisions
• Gain a thorough understanding of our analytical tools and the automation of business processes and decision-making
• Employ diverse problem-solving strategies and balance multiple simultaneous efforts in a dynamic, fast-paced environment
• Embrace the opportunity to examine business problems and analyze growth opportunities
• Serve as a critical resource for identifying strengths and weaknesses and deploying creative approaches to analytical challenges
• Communicate insights effectively and promptly, responding to the business’s analytical needs and delivering actionable plans for improving operations

Requirements

• 2+ years of experience in an analytical role
• A curious mindset that challenges the status quo and engages various stakeholders
• Ability to analyze diverse datasets and visualize key trends to draw insights from raw data
• Excellent communication and presentation skills, with the ability to summarize key findings and present data-driven results
• Strong analytical, statistical, organizational, and problem-solving skills, including anomaly detection, predictive analysis, market segmentation, and competitive analysis
• Proficient in SQL as tool to access enterprise datasets
• Experience with Tableau or a related Business Intelligence tool
• Proficiency using Python/Jupyter as ad-hoc analysis tool a plus.