Sun King

Off-grid solar home systems provider

Marketing Associate

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeNdola, ZambiaNo salary listed

About the Job

Requirements

Have a bachelor's degree in Marketing, Sales, Business Administration, or a related field from a recognized institution.
Have at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
Have strong knowledge of trade marketing, sales strategies, and consumer behaviour, and experience developing and executing trade marketing plans and campaigns.
Be willing to travel as required to meet clients, visit retail locations, and attend industry events; more than 80% of the time will be spent in the field.
Be proficient in checking market trends, sales data, and activities, and be able to interpret data and generate insights to improve marketing strategies.
Communicate fluently in written and spoken English.

Responsibilities

Work closely with the sales team to align trade marketing activities and campaigns.
Lead the activity planning process by clarifying trade activities and schedules.
Provide market, in-trade, and competitor insights into brand processes.
Ensure trade activities are synchronized with the overall brand plan.
Plan and execute new product and service launches.
Conduct regular trade visits for research and to assess activations and launches in key markets.
Evaluate campaigns before and after execution using estimated return on investment, market feedback, and market data when applicable.
Assess campaign and launch success and prepare closing reports.
Track monthly activities and generate monthly reports.
Work with the procurement team to requisition branding materials, point-of-sale materials, merchandise, and other resources for visibility drives across the country.
Manage local council requirements related to visibility.
Conduct audits according to market itineraries to evaluate trade-visibility execution against required standards.
Manage appointed agencies and train them on visibility guidelines and the picture of success.
Ensure the development and deployment of marketing materials.
Provide input for budgeting visibility and other below-the-line materials.
Ensure store locations are at vantage points and meet Sun King standards.
Supervise and coordinate with suppliers to ensure timely store branding execution according to approved artwork, standards, and turnaround timelines.
Oversee the design and production of in-store displays, signage, and other merchandising materials.
Conduct regular store visits to ensure compliance with merchandising standards and gather feedback.
Develop and manage relationships with agencies and suppliers.
Drive cost productivity in procurement.
Manage agencies in the implementation, execution, and evaluation of marketing campaigns.
Work with finance to provide activity cost forecasts for financial planning and efficient execution.
Check sales data and market trends to assess the effectiveness of marketing activities.
Prepare regular marketing performance reports and provide insights on areas for improvement.
Perform other duties allocated to support the business.

Desired Qualifications

Experience in trade marketing within the FMCG, retail, or consumer goods sectors is preferred.

Job Location: Ndola

About the role:

The Marketing Associate will will leverage their expertise in planning and implementing marketing and brand activation activities for the entire life cycle of all Sun King products and services.

Trade coordination

Work closely with the sales team to align trade marketing activities/campaigns.
Be in forefront of the activity planning process, clarifying trade activities, and schedules.
Provide market, in-trade, and other companies insights into the brand processes.
Ensure synchronization of the trade activities with the overall brand plan.
Planning and execution for new product and service launches.
Conduct regular trade visits for research and to assess activations and launches in key markets.
Pre and post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
Assess success & prepare closing reports for all campaigns and launches.
Track monthly activities & generate monthly reports.

Trade visibility.

Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
Management of all local council requirements related to visibility.
Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
Manage appointed agencies & train them on visibility guidelines and a picture of success.
Ensure the development & deployment of all marketing materials.
Furnish the input needed for budgeting for visibility and any other BTL materials.

Sun King Store Branding and Merchandising

Ensure store location is at a vantage point and within Sun King standards.
Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
Oversee the design and production of in-store displays, signage, and other merchandising materials.
Conduct regular store visits to ensure compliance with merchandising standards and gather feedback.

Agency management.

Develop and manage close relationships with agencies and suppliers.
Drive cost productivity in procurement.
Manage agencies in the implementation, execution and evaluation of marketing campaigns.
Work closely with finance to give activity cost forecasts for proper financial planning and efficient achievements.

Data Checks and Reporting:

Check sales data and market trends to assess the effectiveness of all marketing activities.
Prepare regular reports on marketing performance and provide insights on areas improvement.
Any other duties allocated to help the business.

Have a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
Have at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
Are highly energetic, passionate.
Have excellent communication skills, with strong negotiation, influencing, and presentation abilities.
Have a strong knowledge of trade marketing, sales strategies, consumer behaviour and Experience in developing and executing trade marketing plans and campaigns
Have a willingness to travel as required to meet with clients, visit retail locations, and attend industry events. (80%+ of your time will be spent in the field)
Proficient in checking market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
Have the ability to communicate with fluency in both written and spoken English

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

Recently Posted Jobs

Explore more opportunities at Sun King

See more jobs