VP – Partnerships

KIKO Milano, Italy’s number 1 Italian global beauty brand with stores in more than 70 countries, has implemented in its physical and online stores a Unified Commerce solution together with Adyen, the global financial technology platform of choice for leading businesses, with the aim of optimizing the payment experience of its customers, making the moment of purchase unique and meaningful. Also central to this is the strategic integration of payment data and enabling local payment methods to support the specific needs of different markets.The challenge: Optimized payments for a unique shopping experience, everywhereThe customer experience has evolved in recent years, focusing increasingly on three factors: convenience, speed and security. For this reason, KIKO Milano wanted to optimize the payment phase, which is decisive in the broader customer journey of its customers, ensuring that it could offer them a personalized and satisfying experience across all channels.This was, however, complex due to the differences existing in the various markets in terms of preferences and payment methods used, as well as the difficulty in fully exploiting the potential of the available data on customer behavior, fragmented across different systems.The solution: A global platform with a local presenceWorking with Adyen, KIKO Milano implemented a unified payment solution that enables seamless transactions across all channels. Modern terminals such as mobile POS and the innovative Tap To Pay feature on the iPhone have, for example, been adopted by the brand in stores to make the payment moment smooth and wait-free. In this regard, immediate and easy integration with New Black’s pre-existing EVA POS platform also played a key role.In addition, to ensure an optimal experience in the different markets where the collaboration is active, namely Europe, the United Kingdom, the United Arab Emirates, the United States and Hong Kong, KIKO Milano now also offers local, Adyen-enabled payment methods such as Alipay and WeChat Pay. Finally, payment data from different channels and countries are integrated into a single platform, simplifying transaction management and access to meaningful insights into customer behavior.The result: Greater effectiveness, from checkout to international expansionThe use of innovative payment technologies has enabled a smoother checkout experience, with positive effects on conversion rates

Global payments platform Adyen and BNPL platform Affirm have extended their partnership into the U.K., a move designed to help British merchants offer consumers more flexible payment options.Under the expanded collaboration, Adyen’s merchant customers in the U.K. can now integrate Affirm’s installment payment services directly into their checkout systems. Affirm’s payment plans include both interest-free and interest-bearing options, allowing approved customers to select terms best aligned with their budgets.“Adyen customers all over the globe are demanding best-in-class payment experiences to boost business and drive customer engagement, which is why we are expanding our partnership with Affirm into the U.K.,” said Nicole Olbe, Managing Director for Adyen in the U.K.The partnership builds on proven success in North America, where Adyen merchants offering Affirm saw significant growth. Annual transaction volumes through the partnership have increased more than sevenfold from 2021 to 2023.Ruth Spratt, Vice President and U.K. Country Manager at Affirm, highlighted the mutual benefits of the extended relationship, stating that British merchants can now leverage Affirm’s consumer-centric financing solutions to drive customer engagement and business expansion.The partnership between the two companies began in November 2020, initially enabling Affirm payments for Adyen’s U.S. merchants across digital and physical channels

Adyen, the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in nine new markets: Bulgaria, Finland, Hungary, Poland, Portugal, Slovakia, Slovenia, Switzerland and Liechtenstein. The functionality allows businesses, such as GNG, a denim pioneer dating back to 1873 with a selection of jeans, casual wear, jackets and accessories, use an iPhone to accept contactless payments, without the need to purchase or manage additional hardware. By expanding Tap to Pay on iPhone to new markets, Adyen continues to provide best in class solutions for in-person payments. “The in-store experience is still a crucial touchpoint for how consumers engage with brands in 2025,” commented Alexa von Bismarck, President EMEA at Adyen. “Tap To Pay on iPhone allows this moment to be as streamlined and easy for the shoppers as it is beneficial for the business. Consumers want to experience a brand with the touch and feel that only a store visit can offer, however, it is vital that the payment experience does not detract from this.”“The ability to take payment anywhere in the store combined with high levels of security, reliability and scalability means that Tap To Pay on iPhone is a game changer for these markets we are expanding the offering into.”