About The Team:

HoYoCreators is a sub-brand under the HoYoverse umbrella. Our primary mission is to strategically engage with all gaming partners, with a particular focus on content creators to construct a diverse gaming content ecosystem that delivers an immersive and universally appealing experience to our player community. Diversity stands as a cornerstone of our ethos, and we are committed to the meticulous identification and collaboration with creators and partners representing diverse backgrounds across a spectrum of cultures and content platforms.

As a remote team, you will be working with team members located across the United States, Canada, China, Singapore, and Europe.

What You Will Do:

• Manage a portfolio of gaming content creators to enhance content quantity, quality, and diversity for HoYoverse games.
• Manage ongoing relationships with creators and serve as the point of contact for all business-related queries, respond promptly and effectively.
• Implement a creator strategy covering recruitment, onboarding, incentives, and retention. Develop and deliver educational materials.
• Develop comprehensive gaming content and creator programs that leverage creators’ strengths and align with the overall business objectives.
• Collaborate with internal teams to execute initiatives, programs, and events, including testing new localized opportunities to increase engagement for all creators-related activities and gaming content growth.
• Work with cross-functional teams for effective campaign integration, advise on budgets, and represent the company in negotiations with creators and their agencies or managers. Manage contracts.
• Monitor and report on creator campaigns, analyze metrics and provide insights for future activations. Manage the creator’s day-to-day tasks such as campaign activations, relationship maintenance, and problem-solving in a timely manner.
• Implement and refine guidelines to ensure brand loyalty and safety within the creator community.
• Assisting in building and maintaining a database of content creators for HoYoverse.
• Stay updated on the gaming landscape, drive initiatives to support creators, and provide diverse local content for players.

What We Are Looking For:

• 3+ years in creator/content-focused companies or gaming.
• Familiar with HoYoverse’s IPs (Adventure Rank of 40 and above in Genshin Impact are strongly preferred).
• Good understanding of the North American gaming content landscape.
• Experience in gaming talent management in North America.
• Proactive ownership to cover the whole partner and creator acquisition funnel: identify, pitch, acquisition, retention, and incentive.
• Possesses strong collaboration skills and is able to work in a dynamic and multi-language environment. Experience with cross-timezone communication as this role requires close XFN collaboration with various HoYoverse teams globally.
• Outstanding skills in communication, and problem-solving, enjoy communication with creators and player community, and deliver daily support with a strong player-driven mindset.
• Project management and campaign reporting skills.

You Will Stand Out If You Have:

• Strong network among anime fans, gamers, and gaming content creators
• Proficiency in at least one social media platform: YouTube, TikTok, Twitch, X, or Reddit
• Business fluency in Mandarin or Spanish
• Experience in content creation
• Willingness to travel, both domestically and internationally, as required.

Benefits:

The base pay range for this position is $70,000 to $120,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.