M

Match Group

Global dating platforms with subscription model

Associate Social Media Manager

Full-Time
$97k - $110k/yr
Mid
Los Angeles, CA, USA
HybridIn-office collaboration is required three times per week in Los Angeles.
Social MediaSocial Media Strategy & Management, Community Management
Company Historically Provides H1B Sponsorship

About the job

Requirements
  • 2–4 years of hands-on social media marketing experience.
  • Strong understanding of scheduling and listening software, such as Dash Social.
  • Ability to concept, shoot, design, edit, and publish social content; video editing and graphic design experience are required.
  • Comfort working behind or in front of the camera.
  • Experience creating and executing content calendars.
  • Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content; fluency in TikTok, Instagram, and YouTube, including formats, trends, and performance with Gen Z women.
  • Knowledge of internet culture, Gen Z trends, television shows, creators, and cultural moments before they go viral.
  • Strong writing skills and a sense of humor, with experience writing engaging captions and comments and fluency in Gen Z, internet, entertainment, and pop culture across social platforms.
  • Proficiency in graphic design and video editing software such as CapCut, Figma, Canva, and Adobe Creative Suite, including Premiere and Photoshop.
  • Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach.
  • Ability to partner cross-functionally with Design, PR, and Paid Media teams.
  • Comfort using trackers and spreadsheets, including Google Sheets, to manage multiple campaigns in parallel.
  • Ability to prioritize and move quickly when timelines shift or last-minute issues arise.
  • Flexibility to work occasional evenings and weekends and travel locally for events and shoots.
Responsibilities
  • Support and create strategic content execution and social media campaigns.
  • Build and manage day-to-day posting calendars.
  • Create and optimize social-first content for TikTok, Instagram, and emerging platforms, including hands-on graphic design and video editing.
  • Support social campaign development, including research, briefs, and creative strategy.
  • Move posts from raw ideas to published assets, including copywriting, asset creation, approvals, and scheduling.
  • Write engaging captions, Threads posts, and tweets.
  • Schedule, tag, and publish posts for content optimization and reporting.
  • Reply to comments and direct messages in the brand's voice.
  • Monitor brand mentions and sentiment across platforms.
  • Foster fan relationships and surface earned moments.
  • Source and manage user-generated content opportunities across platforms.
  • Escalate sensitive comments, direct messages, or sentiment shifts according to team guidelines.
  • Surface insights from comments, direct messages, and cultural shifts, and help the broader team understand what is resonating.
  • Pull analytics reports across platforms.
  • Track engagement, reach, and follower growth, and apply insights to content daily.
  • Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves.
  • Surface potential risks, controversies, and emerging narratives in internet communities.
  • Identify up-and-coming creators and talent for owned social campaigns.

About the company

M

Match Group

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Match Group runs a family of online dating and social-discovery services. It operates a B2C model built on freemium access, with premium subscriptions and in-app purchases that unlock features like better visibility, advanced search filters, and unlimited interactions, plus an advertising channel. Its apps use a swipe-style interface and real-time, location-based discovery, supported by proprietary matchmaking algorithms and a closed-loop data ecosystem to improve experiences across brands. It emphasizes safety tools such as Face Check. The company differentiates itself by owning a large portfolio of brands (including Tinder, Hinge, and Match) and leveraging cross-brand data and technology to optimize experiences, expand into new markets, and acquire emerging platforms. Its goal is to help people form romantic relationships, friendships, and social connections at a global scale while generating recurring revenue through subscriptions and ads.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Dallas, Texas

Founded

1986

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 4, 2026: Match reported $853 million revenue and 39% EBITDA margin.
  • Tinder engagement improved in September 2026, with DAU declines narrowing to 1%.
  • Hinge entered six European and four Latin American markets, accelerating monetization.

What critics are saying

  • Tinder payers fell 5% to 8.5 million in Q2 2026, crushing growth.
  • FTC actions in March and August 2026 target OkCupid privacy and Match billing.
  • If Tinder monetization stays weak through 2027, Hinge cannot offset Match's decline.

What makes Match Group unique

  • Tinder, Hinge, and Match reach 200-plus countries through localized, subscription-led brands.
  • Hinge's intentional dating model outgrows Tinder, with Q2 2026 revenue up 22%.
  • Face Check and Events combine safety verification with offline discovery across Tinder and Hinge.

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Benefits

  • Medical/Dental/Vision Insurance
  • Charitable Matching Program
  • Retirement Matching Funds
  • Training and Education Allowance
  • Performance Bonuses
  • Mental Health Counseling

Growth & Insights and Company News

6 month growth

26%

1 year growth

22%

2 year growth

22%
Yahoo Finance
Sep 9th, 2026
Match CEO warns AI chatbot relationships could worsen loneliness epidemic

Match Group CEO Spencer Rascoff warns that AI chatbot relationships could exacerbate the loneliness epidemic, calling such interactions "dystopian". Speaking at the Goldman Sachs Communacopia & Tech Conference, Rascoff said the company aims to counter this trend by focusing on genuine human connection. The CEO has pushed Match into live events and improved Tinder's user experience to emphasise quality engagement. These efforts have brought the company close to delivering daily active user growth after several quarters of decline. Match reported mixed second-quarter results, with sales up 1% year-on-year. Adjusted operating profits rose 14%, whilst Hinge grew 22%. Match stock is up 26% year-to-date.

Yahoo Finance
Aug 14th, 2026
Match Group director sells 20,030 shares for $737K, reducing stake by 27%

Glenn Schiffman, a director at Match Group, sold 20,030 shares for approximately $737,000 on 11 August 2026. The transaction involved exercising options at $24.45 per share and selling at a weighted average price of $36.78 per share. The sale reduced Schiffman's direct ownership by 27%, leaving him with 59,340 shares valued at $2.18 million based on the closing price that day. He continues to hold 53,760 derivative securities. Match Group operates dating platforms including Tinder, Hinge, and Match. The company has a market capitalisation of $8.4 billion and reported trailing twelve-month revenue of $3.5 billion. At the time of the transaction, the stock had delivered a 3% return over the previous year.

Fortune
Aug 14th, 2026
Dating apps pivot from endless swiping to real-life events as Gen Z drives user decline

Major dating apps are pivoting away from the swiping model that built their businesses as user numbers decline and Gen Z seeks more meaningful connections. Match Group, which owns Tinder and Hinge, saw paying users drop 6% to 13.3 million in the second quarter, whilst Bumble's paying users fell 16.4% to 3.2 million. Global dating app downloads have declined for six consecutive years since peaking in 2019. Both companies are now emphasising quality over quantity. Tinder has expanded its Events feature to 10 cities, showing users local activities they can attend together. Bumble has eliminated its signature requirement that women message first and is testing a standalone app for curated in-person events. Hinge, which has long focused on conversation prompts rather than swiping, grew revenue 22% to $203.5 million last quarter, suggesting the strategy may work.

Yahoo Finance
Aug 13th, 2026
Match Group (NASDAQ:MTCH) down 10.5% after Q2 revenue drops 1.2% to $853M

Match Group reported Q2 revenues of $853.1 million, down 1.2% year-on-year, meeting analyst expectations. The quarter delivered mixed results, with EBITDA guidance exceeding expectations but user numbers declining to 13.3 million, down 5.7% year-on-year. CEO Spencer Rascoff highlighted improvements to Tinder, including enhanced recommendation algorithms, new features like Double Date and Music Mode, and the app's first rebrand in nearly a decade. The company is focusing on re-engaging lapsed users and attracting new ones through in-person events now available in the US and Europe. Match Group's shares fell 10.5% following the results, currently trading at $36.91. The company delivered the weakest performance against analyst estimates amongst consumer subscription stocks tracked in Q2.

Yahoo Finance
Aug 13th, 2026
Match Group Q2 earnings miss analyst expectations despite product improvements at Tinder

Match Group reported mixed second-quarter results, with revenue of $853.1 million falling slightly short of analyst expectations. The company missed adjusted earnings per share estimates at $0.91 versus $0.96 expected, though adjusted EBITDA of $331.3 million beat forecasts. CEO Bernard Rascoff attributed the performance to continued declines in monthly active users, particularly at Tinder, though engagement metrics like daily active users showed improvement. The company's payer count fell by 800,000 year-on-year to 13.3 million. Despite challenges, Match Group provided guidance for third-quarter revenue of $890 million and EBITDA of $332.5 million, both meeting or exceeding analyst expectations. Operating margin improved to 28.8%, up from 22.5% the previous year. Management discussed product enhancements and new features, including events and reimagined user profiles, aimed at improving engagement and attracting new users.