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Publicis Groupe

Runs advertising and digital transformation services

Senior Consultant - Data Strategy, Consumer Products

Technology & Systems ConsultingConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listedIn-person

About the Job

Requirements

  • Strong data and AI knowledge, including the ability to interpret client business and technical requirements and translate them into learning agendas and strategies.
  • Practical grounding in at least one industry, such as retail, financial services, healthcare, media, or manufacturing, and an understanding of how data and AI create value in that context.
  • Knowledge of data and AI capabilities and use cases, data types, sources, partners, and data quality; expertise applying data and AI in a business context for activation, measurement, and strategic applications.
  • Ability to simplify complex data and AI concepts and distill them into clear ideas, themes, insights, and recommendations.
  • Ability to architect effective data and AI strategies, communication plans, and integrated solutions.
  • Ability to establish, manage, and grow senior client relationships.
  • Ability to motivate and lead data and AI resources and broader cross-functional teams to project completion.
  • Ability to identify new business opportunities, value pools, and propositions within client businesses and drive account growth.
  • Ability to quantify and communicate the impact of strategic, data-driven, and AI-driven solutions.

Responsibilities

  • Work with clients undergoing data-driven transformation across the globe.
  • Accelerate and drive clients’ data-driven transformation strategy in partnership with client-facing leads, client teams, and practice capability.
  • Help ensure the agency is an industry leader in AI and data thinking, execution, and client value realization through data-driven solutions.
  • Lead execution of data- and AI-driven program approaches across teams, support development of client data and AI strategies, set best practices, and educate client-facing teams.
  • Provide strategic direction for data and AI thought leadership with strategic partners.
  • Embed new data-driven and AI-driven approaches and case studies into client engagement frameworks and agency materials.
  • Drive new business pitches and prototyping work.
  • Define data-driven learning agendas and AI and technology use cases, develop data strategy, evaluate and select partners, integrate partners, and activate them on client accounts.
  • Lead activation of data-driven and AI-powered business solutions.
  • Ensure data and AI strategy and measurement frameworks align, secure client approval, and drive adoption.
  • Work with client teams, strategy leads, and delivery leads to define audience or data-domain frameworks and data strategies for client businesses, brands, or portfolios, using relevant data partners and first-party data.
  • Grow the use of data and AI platforms, including customer data platforms, data lakes, and machine-learning and AI platforms, in data-driven use cases and business initiatives; connect a broader range of datasets, particularly first- and second-party data.
  • Support development of technology-based platforms and applications as a data and AI strategist, providing thought leadership alongside data and technology teams and partner agencies.
  • Serve as a data and AI technology and strategy subject matter expert and trusted client partner; ensure the technology ecosystem fits together, lead desired changes, and suggest optimizations to improve data fluidity and match rates and reduce data loss.
  • Work with client and internal teams to guide use of data and AI in annual planning insights and evolve the planning process.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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