Assistant Store Manager

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

YOUR MISSION

• Bring Wrangler to life through confident leadership, product passion and consistent brand standards.

• Support the Store Manager in translating priorities into clear daily actions and measurable results.

• Create an inclusive team culture where people feel accountable, recognised and motivated to grow.

• Lead from the floor, staying close to customers, colleagues and commercial opportunities.

WHAT YOU WILL OWN

• Drive sales, conversion, average transaction value, productivity and profitability through active floor leadership.

• Coach colleagues through observation, regular feedback, clear goals and practical development plans.

• Act as Manager on Duty and own people, service, operations and security when the Store Manager is absent.

• Role-model confident customer service and resolve escalated situations fairly and professionally.

• Support recruitment, onboarding, probation reviews, performance conversations and succession planning.

• Help align rotas, breaks and floor coverage with customer flow and business needs.

• Oversee deliveries, replenishment, stock accuracy, cash controls and store administration.

• Key holder responsibilities.

• Execute visual merchandising, seasonal launches and promotional activity with pace and attention to detail.

• Maintain strong health and safety, security, loss-prevention and compliance standards.

• Use reporting, customer feedback and competitor insights to identify actions that improve performance.

WHAT YOU BRING

• Experience as an Assistant Store Manager or established Store Supervisor in fashion, lifestyle or branded retail.

• A proven ability to motivate others and build capability.

• Commercial confidence with sales reports, KPIs, stock and productivity.

• Excellent communication, organisation and decision-making skills.

• A hands-on, customer-focused leadership style.

• Digital confidence with retail systems and reporting tools.

• Flexibility to support weekends, peak periods and occasional travel.

• Fluent English, any other language is a plus.

HOW YOU WORK

Visible leadership: Be present, approachable and ready to step in.

Commercial curiosity: Look beyond the numbers and identify the action that will matter.

Talent mindset: Recognise potential and help colleagues progress.

Ownership: Take responsibility, follow through and protect standards.

WHY WRANGLER?

• Join a globally recognized denim brand with authentic heritage dating back to 1947.

• Join a dynamic Wrangler team where Retail is at the heart of our European growth.

• Employee discount on Wrangler & Helly Hansen products.

• Practical training, coaching and career development opportunities.

• An inclusive, collaborative culture where individuality and ideas are valued.

• Opportunities to grow within a global retail organization.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.