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Valence

AI-driven leadership coaching platform for enterprises

Field Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKHybrid

About the Job

Requirements

  • At least 5 years of marketing experience, including direct responsibility for event-driven pipeline and commercial outcomes.
  • Experience shaping targeted executive programs and field campaigns across multiple markets.
  • Ability to align cross-functional teams, establish clear commitments, and drive consistent follow-through.
  • Hands-on experience building reporting that connects activity to business outcomes and using it to inform recommendations.
  • Experience articulating complex customer stories and demand-generation narratives, and translating event goals into sales assets with recommendations for programming, messaging, and supporting materials.
  • Ability to build repeatable programs and playbooks that connect activity and owners to clear commercial impact.
  • Experience building in a startup or high-growth company, with exposure to large-scale, high-volume events programs across markets.
  • Experience using AI in daily work, with specific examples of tasks automated, accelerated, or improved in the last six months.

Responsibilities

  • Own commercial activation and outcomes across the field events program by defining event objectives, account and audience priorities, activation plans, and success measures across sponsored events, partner programs, and Valence-owned events.
  • Co-create a strategy for regional Valence-hosted events with Sales and Client Solutions leadership, informed by account priorities and relationship objectives.
  • Build integrated event campaigns with event-specific sales enablement assets, including outreach and invitation templates, talking points, and follow-up communications.
  • Activate Sales, Client Solutions, and Valence executives before, during, and after events with commercial briefings and account-specific engagement plans that support business goals.
  • Inform event content and programming based on established objectives, and use event content insights to guide future campaigns.
  • Own and track commercial outcomes, connecting event activities to program performance and return on investment.
  • Build repeatable playbooks and recommend which events and approaches to expand, change, or stop based on performance and commercial priorities.

Desired Qualifications

  • Familiarity with enterprise buying audiences related to human resources, including chief human resources officers and leaders in talent, learning and development, organizational effectiveness, and employee experience.
  • Experience marketing enterprise artificial intelligence, human resources technology, or related software.

About the Company

Valence

AI-driven leadership coaching platform for enterprises

Valence provides a B2B digital platform that delivers AI-powered leadership coaching. Its main product is Nadia, an AI coach integrated into a suite of tools that helps organizational leaders prepare for performance reviews, manage team changes, and improve team dynamics. The platform works by using AI to analyze leadership situations, provide personalized feedback, and coach users based on research about human dynamics and team performance. Valence differentiates itself by offering a research-backed, personalized coaching experience within an enterprise software package designed for organizations, rather than consumer-focused services. The company’s goal is to help leaders develop their skills and build more effective teams by providing scalable, data-informed coaching at the enterprise level.

Company size
51-200
Company stage
Series B
Total funding
$75.1M
Headquarters
New York City, New York
Founded
2017

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