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PVH

designs and markets global fashion brands

Manager – Retail Media Network

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Hands-on experience building full-funnel media plans to deliver revenue goals across Amazon and Macy’s.
  • A track record of scaling Amazon media campaigns using multiple Amazon Ads products, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud; hands-on keyboard experience is required.
  • Experience managing Macy’s Media Network campaigns.
  • A deep understanding of how Amazon Ads products work together to drive performance, and the ability to model attribution across these products.
  • Experience collaborating with cross-functional stakeholders, including creative, product marketing, data analytics teams, agencies, and sales teams, to improve business outcomes.

Responsibilities

  • Own media execution for all Amazon channel media to drive awareness, consideration, and conversion in collaboration with the internal media team, sales team, and external media agency.
  • Own media execution across Macy’s Media Network to drive awareness, consideration, and conversion.
  • Manage forecasting and pacing, ensuring efficient use of media dollars across campaigns, seasons, and key retail moments such as Prime Day and Black Friday.
  • Use Sponsored Ads, DSP, including Streaming TV and Prime Video, and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey.
  • Report on key performance metrics and support analytics and attribution projects to measure the impact of Amazon and Macy’s media across channels, including integration on the MMM platform.
  • Implement tests across bid strategies, ad placements, creative, and audiences to identify effective tactics, and test new Amazon Ads product releases.
  • Stay up to date on Amazon Ads and Macy’s trends and best practices, and build relationships with Calvin Klein’s Amazon and Macy’s representatives to gain early access to applicable betas and features.
  • Maintain agency and vendor relationships to support smooth campaign execution, clear communication, and on-time delivery.
  • Work with the Calvin Klein Sales team to build strategies and plans that support revenue goals for the North American Amazon and Macy’s businesses.

Desired Qualifications

  • Experience with additional retail media networks and/or Amazon growth marketing programs, including Google, Meta, Pinterest, influencers, and affiliates.
  • Experience with additional growth marketing programs, including Google, Meta, TikTok, affiliates, and programmatic, and measuring attribution across platforms.

About the Company

PVH

designs and markets global fashion brands

PVH Corp designs and markets clothing and accessories worldwide, using brands like Calvin Klein and Tommy Hilfiger. Its products include shirts, sportswear, jeans, underwear, swimwear, handbags, footwear, and related items sold through owned stores, wholesale partners, and licensing in more than 100 countries via department stores, specialty stores, and online. The company differentiates itself with a broad, recognizable brand portfolio and a global multi‑channel distribution network that blends retail, wholesale, and licensing. Its goal is long‑term growth and profitability by expanding brand equity and geographic reach across its diversified business model.

Company size
10,001+
Company stage
IPO
Headquarters
New York City, New York
Founded
1881

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