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Publicis Groupe

Runs advertising and digital transformation services

Marketing Manager

Marketing Generalist & ManagementPosted on Nov 5
Full-time$73.9k - $116.4k /yr

About the Job

Requirements

  • The role requires 3–7+ years of marketing experience in advertising, creative, or agency environments.
  • The candidate must have proven success managing brand identity, marketing communications, and multi-channel campaigns.
  • The candidate must have strong storytelling and writing skills, with an eye for design and brand consistency.
  • The candidate must have experience leading cross-functional teams and managing budgets.
  • The candidate must be skilled in balancing strategy with execution and working under tight timelines without sacrificing quality.
  • The candidate must understand industry trends, creative awards, and digital and social guidelines.

Responsibilities

  • Lead the Internal Marketing Committee, overseeing a cross-functional group to plan and implement agency marketing activities, managing the associated non-billable budget and project hours, and hosting bi-monthly check-ins.
  • Collaborate with Business Leads to obtain timely updates on client work, launches, events, awards, and key hires so external communications remain relevant, and oversee the creation of new case studies.
  • Partner with Strategy and the Executive Leadership Team to define and maintain brand positioning, voice, and brand assets, including logos, templates, video content, photography, and brand guidelines.
  • Coordinate with HR, Talent, and the President’s office on internal newsletters, hybrid-meeting decks, and culture initiatives; support recruitment marketing and employer branding, including Best Places to Work goals.
  • Develop and own the awards calendar and submission approach for creative, agency, and individual honors, partnering with Creative leadership to select and promote winning work.
  • Collaborate with Strategy, corporate communications, and external partners to publish and amplify articles, insights, and commentary; maintain an internal library of published content and track performance metrics.
  • Supervise agency social channels; develop and maintain an annual content calendar linked to events, achievements, and campaigns; manage approvals, launch strategies, and amplification.
  • Identify and manage participation in key industry events and speaking opportunities, developing content to support and promote involvement; plan and coordinate internal agency events.
  • Work with the Executive Leadership Team to develop paid media campaigns promoting the agency’s positioning within budget parameters.
  • Represent the agency brand in the press in partnership with Publicis Health communications and with Executive Leadership Team approval; attend monthly communications meetings to identify opportunities and manage responses.
  • Partner with technology and creative teams to keep agency website content fresh and aligned with recent wins, thought leadership, and brand updates.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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