Head of Retail Sales

Head of Retail Sales - UK

Charlotte Tilbury · London, United Kingdom (Hybrid) · Full-time · Posted 2026-10-19

Workplace: hybrid

Department: UK: Field Sales

Description

About Charlotte Tilbury Beauty__
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role
The Head of Retail Sales  is responsible for leading the UK sales team to deliver the overall UK sales performance and strategy, through a high performing regional sales management team. You will deliver the annual strategy and identify risks and opportunities ahead of time, whilst driving entrepreneurial solutions. You will be responsible for the retail staffing & OPEX budget to ensure that the shape of this will deliver the regional strategy, whilst managing costs according to business trends and to maximise profit. You will lead on ensuring that the current estate and new distribution, are set up for success, ease and efficiency, taking into account both the customer and employee journey. You will work closely with the Global teams including, but not limited to the tech, store design and CT.com teams, to constantly improve and evolve retail practises and tools, whilst cross regionally sharing best practise from a sales perspective.  You will ensure that all stores have market leading presentation standards, and support in managing stock levels alongside the commercia team, whilst ensuring retail activations are seamless alongside the trade marketing team. Working alongside the Head of Education & Pro, you will have Team Tilbury engagement and productivity as your number 1 priority.

As a Head of Retail Sales - UK you will

Commercial Leadership

• Deliver retail sales in line with forecast commitments, achieving total retail sales across the region, ensuring optimum and consistent KPI performance (as set out within the REOP strategy) with a focus on the full year outlook, utilising your regional managers to deliver/keep you informed of current trade.
• Propose changes to forecast to the Commercial team and Director of REOP ahead of final sign off of forecast
• Sign off both retail sales targets and commission ahead of submission to finance
• Deliver rolled up reporting for the region from the regional managers that can be dissected easily and is presentable to Senior Stakeholders
• Optimise ways of working alongside the Education and Pro team to dually achieve the annual REOP strategy and sales budget
• To be the retail project lead for new distribution

High Performance Team

• Lead and manage the team of Regional Managers, ensuring each manager has clear objectives in line with the sprint process
• Work with the Retail People Partner of the region to support you in the delivery of your people plan for the Field Sales teams
• Lead initiatives and actively encourage action plans to address engagement needs identified from the EVS, building a culture of inclusion and motivation for the Field Sales Management and store teams.
• To review and analyse HR stats and labour turnover for the region, working with the Regional Managers to improve and have consistency.
• To work with the Head of Education and Pro, to ensure Field team engagement and development are top of mind with robust plans in place, enabling a market leading field team
• To make proposals to the Retail Director on how to further drive engagement, optimise productivity
• To work with the Senior Operations Manager, to ensure operational excellence, with clear rationale and business case planning

Retail Sales  Strategy

• Taking the total REOP annual strategy, define the annual strategy for sales and take through to implementation, reviewing regularly and course correcting as appropriate.
• Work in close collaboration with the Head of Education and Pro to review launch and sustain plans for all stores and NPD, to ensure all Charlotte Tilbury Beauty stores reach #1 ranking across all partner department stores
• Ensure there is clear differentiation between department store concession, free standing stores, and Specialty model in terms of their main objectives, and USPs with a clearly defined approach for each.
• Propose opportunities to drive brand awareness, performance, and market share across the region
• Ensure all store standards, operational excellent and VM execution are to brand standard and are always market leading, proposing and business casing to the Retail Director ways to continually improve this
• Ensure that stock control across the UK has structure and process, and work with the supply chain team, commercial and Ops teams to optimise stockholding to maximise the sales opportunity
• Drive a truly omnichannel culture working closely with CT.com team to share best practise, and make the customer journey as consistent as possible
• Have good relationships with all central People and Staffing Managers for each retailer to optimise opportunity and cost contribution

Effective Cost Optimisation

• Work with finance and Retailer Staffing Managers to ensure due process with staffing recharges
• With the regional managers and finance complete the  staffing forecast to support and react to trade opportunities and patterns
• Work closely with the people team to drive initiatives to minimise cost and maximise productivity
• Work closely with the people team to reduce labour turnover and therefore the associated costs
• To be responsible for the T and E forecast for Field Sales function

Reporting Relationships

• Reporting to the Retail Director
• Direct reports of Regional Sales Managers

About you

• A proven track record in a Head of Retail, or comparable role
• Experience of a fast paced, high-volume business
• Huge passion for excellent customer service, with evidence of delivery
• Must be able to travel within region and to Magic Office regularly
• Strong people focus, team spirited and passionate about developing teams
• Evidenced robust people management experience
• Target-focused and results-driven
• Excellent numerical and analytical skills
• Effective communicator, both written and verbal with a structured and organised approach
• Excellent presentation skills and classroom delivery
• Personable and approachable; able to build rapport quickly & effectively
• Self-starter; able to motivate oneself and others
• Ability to manage multiple priorities and adapt to changing priorities. Agility is key!
• Solution-oriented with ability to problem solve in a timely manner
• Passion for all things beauty and an avid follower of social media, trends and industry news. 

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.

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