What We’re Looking For

The Social Media Manager will be responsible for bringing creative vision and strategic growth to Yext’s organic social program. We’re looking for a passionate storyteller with a background in B2B marketing who knows how to engage audiences across a range of platforms including Meta, LinkedIn, and X. You’ll help bring a fresh voice to our channels through innovative, new creative, and written content, and will tackle the challenge of expanding our presence to new platforms.

What You’ll Do

• Lead Yext’s organic social program across all platforms, including Meta, LinkedIn, X, TikTok, and Reddit
• Develop a cohesive social media strategy that aligns with Yext’s brand goals and amplifies product value and thought leadership
• Manage our community engagement, responding to comments and sharing relevant posts
• Plan and manage a flexible content calendar that reflects marketing priorities and maximizes engagement
• Collaborate with product, marketing, and creative teams to deliver aligned, impactful social content.
• Write, schedule, and optimize posts to ensure messaging is consistently engaging and platform-specific
• Track and analyze performance metrics to make data-driven adjustments for reach and engagement
• Stay up-to-date on social media trends and emerging channels to spot growth opportunities for Yext
• Launch and manage an employee advocacy program to expand brand reach and engagement.
• Ensure Yext’s social media presence is distinct, compelling, and consistent with our brand personality

What You Have

• Bachelor’s degree and/or 6+ years of experience working in marketing, social media, or content marketing
• A portfolio of social media posts showcasing your approach to creative storytelling across channels.
• Proven track record of developing and executing successful social media strategies that drive engagement and growth.
• Strong understanding of social media platforms, tools, and best practices, including emerging channels like TikTok and Reddit.
• Exceptional writing, editing, and storytelling skills, with an eye for creative content that resonates with a professional audience.
• Experience collaborating cross-functionally and managing multiple projects with competing deadlines.
• Data-driven mindset with experience in social media reporting, analysis, and strategy optimization.
• Passion for keeping up with social media trends and a desire to bring innovative ideas to the table.

Bonus Points

• Strong understanding of social engagement strategies for SaaS companies
• Familiarity with marketing technology and marketing buyers
• Knowledge of SEO principles and how social media supports broader digital marketing objectives

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