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Full-Time

Content Marketing Manager

Confirmed live in the last 24 hours

Persona

Persona

201-500 employees

Provides identity verification tools for businesses

Cybersecurity
Enterprise Software

Compensation Overview

$80k - $120kAnnually

+ Equity Packages

Junior, Mid

San Francisco, CA, USA

Hybrid position in San Francisco.

Category
SEO Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
  • Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
  • Passion for long-form content
  • Experience working with subject matter experts to gather source material and technical expertise
  • Track record managing and keeping multiple projects on track
  • Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
  • Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
  • You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor
  • Familiarity with SEO best practices and demonstrated success driving traffic through SEO is a plus
  • Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
Responsibilities
  • Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
  • Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish
  • Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas.
  • Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
  • Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
  • Assist with editing and copywriting
  • Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The goal of Persona is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

Company Stage

Series C

Total Funding

$217.6M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

8%

1 year growth

16%

2 year growth

51%
Simplify Jobs

Simplify's Take

What believers are saying

  • Persona's innovative solutions like the Know Your Seller (KYS) tool help marketplaces comply with new regulations, potentially increasing demand for its services.
  • The launch of advanced tools like Graph for fraud detection and link analysis positions Persona as a leader in combating sophisticated online fraud.
  • Strategic partnerships and collaborations, such as with AtData and Sentilink, enhance Persona's service offerings and market reach.

What critics are saying

  • The identity verification market is highly competitive, with established players like Trulioo posing significant challenges.
  • Legal issues, such as the class action lawsuit involving DoorDash drivers, could harm Persona's reputation and client trust.

What makes Persona unique

  • Persona's focus on humanizing online identity verification sets it apart in a market often dominated by purely technical solutions.
  • The company's comprehensive suite of tools, including Web and iOS SDKs, allows seamless integration into client platforms, enhancing user experience and operational efficiency.
  • Persona's partnerships with companies like AtData and Sentilink bolster its capabilities in fraud prevention, making it a more robust solution compared to standalone identity verification services.