Account Director - Earned Media Strategy

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Who We Are

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands.

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Account Director to join our Consumer team, working across beauty and CPG brands. As an Account Director, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top clients including Unilever W&C brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent.

What the Role Entails:

- Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
- Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
- Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
- Ability to turn ideas into workable plans and presentations via decks
- Build trusted relationships with senior clients, offering strategic POVs and counsel
- Ensure programs are rooted in insights and measured against KPIs
- Manage diverse internal teams and SMEs with clarity and organization
- Lead by providing mentorship, fostering growth and innovation

Who You Are:

- Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
- Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
- An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
- A strategic thinker with strong instincts for what drives earned media and social buzz
- Strong ability to remain nimble and counsel clients through conflict
- Aptitude for financial analysis
- Confident working with senior clients and leading large teams
- A natural leader with strong presentation skills who pays attention to detail
- Sharp writing skills and a creative mindset
- Commitment and dedication to the agency's success as well as individual career

Basic Qualifications:

- At least 7 years' experience in agency, PR/Communications space
- Bachelor’s Degree in Communications, Business Management, or related field

Salary Range: $100,000 USD - $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.