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Full-Time

Programmatic Trading Specialist

Ctv

Posted on 7/3/2024

Simulmedia

Simulmedia

51-200 employees

Automated platform for TV advertising optimization

Data & Analytics
Consulting
Enterprise Software
Consumer Goods
Gaming

Compensation Overview

$90k - $110kAnnually

Mid, Senior

New York, NY, USA

Category
Algorithm Development
Quantitative Finance
Requirements
  • 3-5 years of programmatic ad ops experience
  • Fluency working with major DSPs, SSPs, DMPs, and third-party ad servers
  • Experience in building custom audiences and trafficking digital video
  • Strong interpersonal skills with senior leaders
  • Experience in a fast-paced environment
  • Detail-oriented with critical thinking skills
  • Proficient in Microsoft Office Suite
Responsibilities
  • Oversee planning, set-up, scheduling, and optimization of programmatic video campaigns
  • Serve as internal expert in troubleshooting CTV campaigns
  • Develop workflows for data & technical platform issues
  • Collaborate with various teams to deliver on client needs
  • Manage campaign pacing and optimization
  • Participate in user testing initiatives

Simulmedia operates in the TV advertising market, providing an automated platform that helps brands, advertising agencies, TV networks, and data providers manage their advertising campaigns. The platform integrates all aspects of TV advertising, allowing users to set goals, execute campaigns, and measure results in one place. It uses patented technology to predict audience viewing habits and identify optimal ad placements, making campaigns more precise and scalable. Simulmedia differentiates itself from competitors by offering real-time performance dashboards that enable advertisers to track campaign effectiveness and make quick adjustments for better results. The company's goal is to enhance the efficiency of TV advertising, helping clients achieve their business objectives, whether that be driving performance or increasing brand awareness.

Company Stage

Series E

Total Funding

$86.3M

Headquarters

New York City, New York

Founded

2008

Growth & Insights
Headcount

6 month growth

10%

1 year growth

-5%

2 year growth

-18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Simulmedia's strategic partnerships, such as with Comscore and TiVo, enhance its cross-channel capabilities and audience targeting precision.
  • The appointment of Ken Rona as Chief Scientist signals a strong commitment to innovation and data-driven advertising solutions.
  • Joining the Lviv IT Cluster opens up new avenues for tapping into a rich pool of IT talent, fostering innovation and resilience.

What critics are saying

  • The highly competitive TV advertising market requires continuous innovation to maintain a competitive edge.
  • Integration of new features and partnerships may pose operational challenges and require significant resources.

What makes Simulmedia unique

  • Simulmedia's closed-loop TV platform integrates all aspects of TV advertising, from goal setting to optimization, offering a seamless end-to-end solution unlike fragmented offerings from competitors.
  • The platform's patented predictive technology ensures precise audience targeting, setting it apart from traditional TV advertising methods.
  • Real-time performance dashboards provide unparalleled transparency and optimization capabilities, a feature not commonly found in other TV advertising platforms.
INACTIVE