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Newell Brands

Manages diversified consumer goods brands globally

Key Account Manager eCommerce – Lead

Full-Time
No salary listed
Senior
Bachelor's
Mexico City, CDMX, Mexico
In Person
Sales & Account ManagementAccount Management

About the job

Requirements
  • A completed bachelor's-level degree in Marketing, Business Administration, Digital Communication, Industrial Engineering, International Trade, or a related field.
  • At least 5 years of experience managing accounts on Amazon Mexico (Vendor Central and/or Seller Central) and/or Mercado Libre, with direct responsibility for sales, content, and advertising.
  • Demonstrated experience optimizing listings, managing AMS/Mercado Libre Ads campaigns, and administering FBA or MELI Full.
  • Analytical, data-driven decision-making using platform metrics including BSR, CVR, CTR, ROAS, TACoS, and IPI.
  • Ability to manage multiple platforms, campaigns, and content projects autonomously without daily supervision.
  • Commercial understanding of eCommerce pricing effects across channels and the difference between gross selling price and channel profitability.
  • Ability to stay current independently with changes to Amazon and Mercado Libre algorithms, policies, and tools.
  • Executive communication in Spanish and English for Amazon Vendor Manager relations and reporting to the O&R team and leadership.
  • Attention to detail in list pricing, ASIN categorization, and campaign configuration.
  • Required proficiency in Amazon Vendor Central, including catalog, purchase orders, shortage claims, chargebacks, reports, and A+ content.
  • Proficiency in Amazon Advertising (AMS), including creating, optimizing, and reporting on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
  • Proficiency in Amazon Brand Analytics, including Search Funnel Analytics, Search Query Performance, Market Basket Analysis, Repeat Purchase Behavior, and Demographics.
  • Proficiency in MercadoLibre Seller Center, including listings, variants, catalog, reputation, questions, and MELI Full logistics.
  • Proficiency in MercadoLibre Ads Manager, including automated and manual Product Ads campaigns, keyword planning, reporting, and CPC optimization.
  • Advanced Excel skills, including pivot tables, channel P&L models, multi-platform report consolidation, and net pricing simulators.
  • Proficiency in Power BI, Tableau, Looker Studio, or equivalent for building and interpreting dashboards, integrating data sources, automating reporting, and analyzing performance.
  • Regular use of artificial intelligence to analyze large datasets, identify anomalies and opportunities, research keywords and trends, optimize content, automate reporting, prepare business reviews, and accelerate decision-making.
  • Advanced English proficiency of at least B2, demonstrable; key Amazon interfaces, platform reports, and Vendor Manager communications are in English.
  • Availability to respond to platform incidents outside regular working hours when operationally required.
  • Willingness to continuously learn about changes to marketplace policies, algorithms, and tools.
  • Experience or willingness to work with digital content agencies and coordinate production of assets adapted to marketplace standards.
Responsibilities
  • Design and execute the annual O&R eCommerce plan for each platform, with sales, growth, margin, share, digital distribution, sell-through, and profitability objectives.
  • Build Joint Business Plans and growth plans with Amazon Mexico and Mercado Libre, identifying growth drivers, opportunities, risks, and joint commitments.
  • Manage the digital portfolio architecture for Coleman, Contigo, and Bubba, defining the role of each SKU, innovation, bundle, and platform exclusivity.
  • Identify digital growth opportunities through new categories, SKUs, bundles, exclusives, first-party and third-party models, special programs, business-to-business opportunities, and new digital ecosystems.
  • Lead eCommerce launches and innovation, coordinating availability, content, Retail Media, promotions, and demand generation from launch.
  • Build the annual commercial calendar for each platform, including Prime Day, Hot Sale, Buen Fin, Christmas, and other relevant seasons.
  • Monitor market, competitor, shopper, and category performance trends to identify white spaces and share opportunities.
  • Manage strategic relationships with Amazon and Mercado Libre Vendor Managers, Category Managers, and commercial teams, developing them into strategic growth partnerships.
  • Translate O&R strategy into an eCommerce-specific plan consistent with commercial architecture and differentiated from other channels.
  • Manage the Digital Shelf as the digital equivalent of Perfect Store, ensuring priority SKUs meet standards for availability, discoverability, content, competitiveness, and conversion.
  • Maintain catalog health and quality on Amazon and Mercado Libre, including listings, ASINs, variants, categorization, attributes, suppressions, and incident resolution.
  • Continuously optimize digital content, including titles, bullets, images, infographics, videos, A+ Content, Brand Stores, technical sheets, and platform-specific assets.
  • Improve portfolio searchability and discoverability through keyword research, content quality, attributes, and marketplace best practices.
  • Monitor Share of Search, organic ranking, traffic, CTR, CVR, ratings, reviews, and availability; diagnose performance gaps and define corrective actions.
  • Manage Amazon Vendor Central and Mercado Libre operational excellence, including catalog, promotions, availability, orders, incidents, and account health.
  • Coordinate applicable fulfillment models with Supply Chain, including Amazon/FBA/Vendor Flex and Mercado Envíos Full, to maintain availability and healthy inventory levels.
  • Monitor third-party sellers and potential unauthorized use of intellectual property or brand assets, coordinating appropriate actions with Legal/Compliance.
  • Coordinate digital asset production and updates with Customer Marketing and Marketing, ensuring brand consistency and platform-specific adaptation.
  • Use ratings, reviews, questions, and shopper behavior as insights for product, content, and experience opportunities.
  • Design the O&R Retail Media strategy with relevant teams and agencies for Amazon Ads and Mercado Ads, aligned with commercial priorities, categories, innovation, and seasonality.
  • Manage and optimize investment in Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent Mercado Ads formats, ensuring sound campaign architecture.
  • Use functional knowledge of Amazon DSP and Amazon Marketing Cloud insights, when available, to improve audiences, attribution, and investment decisions.
  • Administer the Retail Media budget within approved guidelines and optimize ROAS, TACoS, CPC, CTR, CVR, and attributed sales.
  • Evaluate advertising effectiveness by its contribution to traffic, conversion, incremental growth, new-buyer acquisition, and halo effect, as well as ROAS.
  • Analyze the digital funnel from impressions through traffic/CTR, product detail page, CVR, and sales, diagnosing whether performance gaps originate in traffic, content, availability, competitiveness, conversion, or investment.
  • Use Amazon Brand Analytics, Search Query Performance, Mercado Libre tools, and other available sources to understand search behavior, competition, share, and opportunities.
  • Integrate sales, traffic, advertising, content, inventory, and profitability data to generate actionable insights.
  • Build dashboards and business reviews explaining what is happening, why, the opportunity, and the action to take.
  • Use artificial intelligence and automation to accelerate analysis, identify anomalies and opportunities, optimize content, research keywords and trends, automate reporting, and improve decision speed and quality.
  • Manage the O&R eCommerce P&L by platform, category, and key SKU, understanding business economics from invoice sales through gross margin.
  • Analyze unit economics, including discounts, commercial investment, Retail Media, commissions, fulfillment, returns, chargebacks, and other channel-specific costs.
  • Identify opportunities to improve Net PPM, margin/contribution, and growth quality, avoiding volume decisions without sustainable economic returns.
  • Lead eCommerce forecasting and demand planning by platform and SKU with Supply Chain, anticipating event, innovation, and peak-demand needs.
  • Systematically monitor forecast accuracy, availability, out-of-stocks, confirmation rate, fill rate, inventory health, and sell-through, as applicable by platform.
  • Maintain enough inventory to capture demand without creating excess, aged inventory, or unnecessary storage costs.
  • Manage commercial investments under approved I2N guidelines and budgets, ensuring return on investment, documentation, and compliance with approval processes.
  • Coordinate with Finance to manage and resolve chargebacks, shortage claims, reconciliations, and other relevant financial discrepancies while maintaining commercial accountability.
  • Monitor marketplace price competitiveness and dispersion, identify causes and impacts on conversion, profitability, and channel architecture, and coordinate permitted commercial actions internally.
  • Develop scenarios and recommendations to balance growth, availability, investment, pricing, and profitability in commercial decisions.
  • Independently manage day-to-day campaign decisions, listing optimization, advertising bids, and responses to platform incidents; escalate advertising budget decisions beyond authorized limits, price changes outside MSRP, and major account incidents to the Senior Manager eCommerce.
  • Coordinate portfolio, pricing, and O&R-specific activation decisions with the Senior Manager Specialty & Department Stores.
Desired Qualifications
  • A specialization, diploma, or certification in eCommerce, digital marketing, or marketplace management.
  • Amazon Advertising certifications in Sponsored Ads or DSP, or MercadoLibre Ads certification.
  • Experience in related consumer categories such as outdoor, sports, home, beverage, small appliances, or lifestyle.
  • Experience managing brand protection and unauthorized third-party marketplace sellers.
  • Experience building an eCommerce channel P&L that itemizes platform commissions, logistics costs, and advertising investment.
  • Experience with Amazon Seller Central, including listings, FBA shipments, account health, and Brand Registry.
  • Experience with marketplace keyword research tools such as Helium 10, Jungle Scout, or DataDive, or equivalents.
  • Experience with Google Analytics/GA4 for traffic from Brand Stores and external campaigns.

About the company

N

Newell Brands

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Newell Brands manages a broad portfolio of consumer goods brands sold worldwide through multiple channels. Its products span five segments—Commercial Solutions, Home Appliances, Home Solutions, Outdoor and Recreation, and Writing—and are designed, marketed, and distributed to retailers and online platforms. The company differentiates itself by combining a large brand portfolio with extensive global distribution and multi-channel selling across diverse categories. Its goal is to provide widely used, trusted goods for homes and workplaces and to grow its brands and distribution to reach customers in more than 200 countries.

Company Size

10,001+

Company Stage

IPO

Headquarters

Sandy Springs, Georgia

Founded

1903

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Simplify's Take

What believers are saying

  • Q2 2026 net sales rose 3% to $1.994 billion, first growth since 2021.
  • Management raised 2026 EPS guidance to $0.73-$0.77 and operating cash flow near $400 million.
  • CommerceIQ cut product-detail updates from 35 minutes to under one minute in August 2026.

What critics are saying

  • Newell carries $5.0 billion debt after issuing $600 million notes due 2031 in August 2026.
  • December 2025 cuts remove over 900 employees and 20 Yankee Candle stores through 2026.
  • Debt service stays heavy; a weak 2027 holiday season forces asset sales.

What makes Newell Brands unique

  • Newell Brands owns Sharpie, Coleman, Graco, Rubbermaid, and Yankee Candle across home categories.
  • The September 15, 2026 Atlanta Design Center centralizes industrial design, prototyping, and AI-enabled UX labs.
  • Global retail reach in 200 countries gives Newell shelf access retailers lack.

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Benefits

  • Flexible Work Hours

Company News

Adweek
Sep 17th, 2026
How Coleman turned a fake AI product into a marketing win.

How Coleman turned a fake AI product into a marketing win. The outdoor brand created a social and ecommerce campaign around a lazy river. 13 hours ago ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet Detroit News in Midtown, Oct. 5-8. In June, an AI-generated advertisement circulated on social media for a 200-foot-long pool system designed to look like a lazy river. The product was allegedly made by Coleman and cost $999 at Costco, according to the post. Unfortunately for water park enthusiasts, the product was fake. Responding to these types of AI-generated content is a growing issue for brand marketers. At ADWEEK's Brandweek event, Jimmy Jia, global VP of outdoor and beverage at Newell Brands - which includes Coleman, Graco, and Sharpie - laid out how the brand responded to the lazy river stunt. The post caused Jia's team to carefully consider how to tell consumers that the product was fake. Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek. Recommended videos

International Housewares Association
Sep 17th, 2026
Crock-Pot, Valspar collab paints slow cookers in six kitchen colorways.

Crock-Pot, Valspar collab paints slow cookers in six kitchen colorways. Newell Brands and paint manufacturer Valspar are collaborating on a new collection of Crock-Pot slow cookers in six new colorways curated from Valspar paint palettes. Noting "color drenching" as growing home design trend, Newell Brands reported each of six new Crock-Pot Brand Design Series slow cooker colorways is paired with a "hero" Valspar paint shade and three complementary colors designed to work together across walls, cabinetry, trim and accents. The companies are presenting the collaboration as the Crock-Pot Brand x Valspar Color-Drenched Kitchen Collection. "The kitchen has evolved into an extension of our living space, often acting as a space for gathering and entertaining rather than simply preparing meals," said Sue Kim, director of color marketing at Valspar. "The expressive palettes of the collection paired with the Crock-Pot Brand Design Series slow cookers create a welcoming environment that feels cohesive and joyful for both everyday rituals and special occasions." "With the Crock-Pot Brand Design Series, we wanted to reimagine what a slow cooker can look like in today's kitchen - not only a hardworking appliance, but a beautifully designed piece that feels at home on the countertop," said Mallory Fuller-Guzman, senior manager, design, color, material and finish at Newell Brands. "Drawing on our consumer and trend insights, our... team developed a contemporary color palette designed to complement today's interiors. Now, our partnership with Valspar is helping extend and validate that established color story within the broader home environment, inspiring consumers to create spaces that feel personal and reflective of the way they live." Crock-Pot Brand x Valspar Color-Drenched Kitchen Collection color pairings: * Purple Potato - paired with Purple Fury, White Wool, Titanium Man and Tomcat from Valspar. * Morning Haze - paired with Cottage Door (The 2027 Valspar Color of the Year), Silver Dusk, Blue Kiss and Magnet Dapple from Valspar. * Light Stone - paired with Voyage, Blue Skylights, Snowed In and Dream Weaver from Valspar. * Ocean Fog - paired with Renew Blue, Secluded Garden, Du Jour and Green Trellis from Valspar. * Desert Sage - paired with Seaside Fog, Low Tide, Lemon Edge and Homey Cream from Valspar. * Chai Cream - paired with Stone Manor, Sunswept Sand, Bistro White and Groundbreaking from Valspar. A Crock-Pot Brand x Valspar Kitchen Refresh Sweepstakes is set for September 21 through September 29, 2026, offering a chance to win Crock-Pot Brand Design Series slow cooker in the colorway of choice, a Lowe's gift card and $1,000 toward a kitchen refresh.

International Housewares Association
Sep 15th, 2026
Newell Brands opens Design Center in Atlanta.

Newell Brands opens Design Center in Atlanta. By: peter giannetti. Editor-in-Chief Newell Brands has opened its new Atlanta Design Center, 37,000 square feet of operations across two locations positioned as a hub of the company's design innovation strategy across its portfolio of consumer brands. Newell Brands operates such home brands as Rubbermaid, Calphalon, Oster, Mr. Coffee, Crock-Pot and Foodsaver. Other brands from Newell include Sharpie, Coleman, Elmers and Graco. The Newell Design Center comprises two distinct facilities: the Queen Tower at Concourse Office Park, located at Newell's Atlanta headquarters; and a photo and creative studio at the company's Morgan Falls location. "Design has the power to shape how consumers experience our brands and products," said Nick Hammitt, Newell's chief marketing officer. "The Design Center is a significant investment in the company's future. By bringing together design, consumer insights, brand teams, R&D, and innovation partners, we are creating stronger connections between our consumers and brands and how we bring products to market." The Design Center brings together a comprehensive set of capabilities under one roof, including industrial and brand design, advanced digital visualization, physical prototyping and AI-enhancements, Newell noted. The center includes dedicated user experience research environments enable cross-functional teams to observe how real consumers interact with products: * Kitchen UX Lab: A research environment that replicates a real-world kitchen for consumers who like to cook and create. * Kids UX Lab: A specialized research space designed to create a comfortable, engaging environment involving parents, caregivers, and children interacting with its products. "The Design Center is about bringing together talent and collaboration in one place and building the next chapter of design at Newell Brands," said Brian Rice, Newell's vice president, global head of design. "Our goal is a design capability that helps our brands innovate with greater clarity, speed, and impact. We are building a place where great designers do work that truly matters."

The ABM Report
Aug 27th, 2026
CommerceIQ helps Newell Brands automate product content workflows.

CommerceIQ helps Newell Brands automate product content workflows. Account based orchestration (platforms) August 27, 2026 CommerceIQ helped Newell Brands automate manual product content workflows with a custom AI Content Agent built in under 80 days. The system reduced product detail page updates from about 35 minutes to less than a minute while maintaining 100% compliance with Newell Brands' product information management standards. Newell Brands needed a way to scale product content operations that had become heavily manual and repetitive as its e-commerce business expanded. The company said updating a single product detail page created a significant operational burden for teams managing product content at scale, and it wanted automation that would still follow its PIM standards. CommerceIQ and Newell Brands worked together to design and deploy a tailored AI Content Agent for those workflows, governance requirements, and product data. According to the article, the engagement produced a 40x improvement in time saved, allowing teams to spend less time on repetitive manual tasks and more time on higher-value strategic work. About the company. CommerceIQ is a software company that provides a retail ecommerce management platform for consumer brands. Its platform applies machine learning and automation across marketing, supply chain, sales operations, content, digital shelf analytics, and retail media. The company is headquartered in Mountain View, California. company spotlight Collibra. Since 2008, Collibra has been uniting organizations by delivering trusted data for every use, for every user, and across every source. Its Data Intelligence Cloud brings flexible governance, continuous quality and built-in privacy to all types of data. The Global 2000 relies on Collibra to create the critical alignment that accelerates workflows and delivers better results faster. ABM has a diverse global footprint, with offices in the U.S., Belgium, Australia, Czech Republic, France, Poland and the U.K.

wallstreet:online AG
Aug 5th, 2026
Newell Brands upsizes debt offering to $600M with 6.25% senior notes due 2031

Newell Brands announced the upsizing and pricing of $600 million in 6.250% senior unsecured notes due 2031. The offering is expected to close on 19 August 2026, subject to customary closing conditions. The company plans to use the net proceeds to redeem in full its outstanding 6.375% senior notes due 2027, pay related fees and expenses, and repay a portion of its five-year asset-based revolving credit facility dated 30 July 2026. The notes are being offered only to qualified institutional buyers under Rule 144A and to certain non-US persons under Regulation S, both exempt from Securities Act registration requirements. Newell Brands is a consumer goods company with brands including Rubbermaid, Sharpie, Graco, Coleman, and Yankee Candle.