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Newell Brands

Manages diversified consumer goods brands globally

Key Account Mgr Ecomm – Lead

Account ManagementUpdated on Nov 14
Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

  • A completed licenciatura in Marketing, Business Administration, Digital Communication, Industrial Engineering, International Trade, or a related field.
  • At least five years of experience managing Amazon Mexico (Vendor Central and/or Seller Central) and/or Mercado Libre accounts, with direct responsibility for sales, content, and advertising.
  • Demonstrated experience optimizing listings, managing AMS/Mercado Libre Ads campaigns, and administering FBA or MELI Full.
  • Analytical, data-oriented decision-making based on platform metrics including BSR, CVR, CTR, ROAS, TACoS, and IPI.
  • Ability to manage multiple platforms, campaigns, and content projects without daily supervision.
  • Commercial understanding of eCommerce pricing impacts across channels and channel profitability compared with gross selling price.
  • Ability to keep current with changes to Amazon and Mercado Libre algorithms, policies, and tools.
  • Executive communication in Spanish and English, including advanced English proficiency at minimum B2+ level.
  • Attention to detail in list pricing, ASIN categorization, and campaign configuration.
  • Required proficiency in Amazon Vendor Central for catalog, purchase order, shortage claim, chargeback, report, and A+ content management.
  • Required proficiency in Amazon Advertising (AMS), including creating, optimizing, and reporting on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
  • Required proficiency in Amazon Brand Analytics, including Search Funnel Analytics, Search Query Performance, Market Basket Analysis, Repeat Purchase Behavior, and Demographics.
  • Required proficiency in MercadoLibre Seller Center for listings, variants, catalog, reputation, questions, and MELI Full logistics.
  • Required proficiency in MercadoLibre Ads Manager for automatic and manual Product Ads campaigns, keyword planning, reporting, and cost-per-click optimization.
  • Advanced Excel skills, including pivot tables, channel P&L models, consolidating reports from multiple platforms, and net pricing simulators.
  • Proficiency in Power BI, Tableau, Looker Studio, or equivalent for building and interpreting dashboards, integrating data sources, automating reports, and analyzing performance.
  • Ability to use artificial intelligence routinely to analyze large datasets, identify anomalies and opportunities, research keywords and trends, optimize content, automate reporting, prepare business reviews, and accelerate decisions.
  • Availability to respond to platform incidents outside regular working hours when required by operations.
  • Willingness to continuously stay current on changes in Amazon and Mercado Libre policies, algorithms, and tools.
  • Experience or willingness to work with digital content agencies and coordinate production of marketplace-compliant assets.

Responsibilities

  • Design and execute the annual O&R eCommerce plan for each platform, with sales, growth, margin, share, digital distribution, sell-through, and profitability objectives.
  • Build joint business plans and growth plans with Amazon Mexico and Mercado Libre, identifying growth drivers, opportunities, risks, and shared commitments.
  • Manage the digital portfolio architecture for Coleman, Contigo, and Bubba, defining the role of each SKU, innovation, bundle, and platform exclusivity.
  • Identify digital growth opportunities through new categories, SKUs, bundles, exclusivities, 1P/3P models, special programs, B2B, and new digital ecosystems.
  • Lead eCommerce launch and innovation strategy, ensuring integrated availability, content, Retail Media, promotions, and demand generation from launch.
  • Build the annual commercial calendar by platform, including Prime Day, Hot Sale, Buen Fin, Christmas, and relevant O&R seasonal events.
  • Monitor market, competition, shopper, and category performance trends to identify whitespace and market-share opportunities.
  • Manage strategic relationships with Amazon and Mercado Libre vendor managers, category managers, and commercial teams, developing transactional engagement into strategic growth partnerships.
  • Translate overall O&R strategy into a specific eCommerce plan aligned with commercial architecture and appropriately differentiated from other channels.
  • Manage the digital shelf as the digital equivalent of Perfect Store, ensuring priority SKUs meet availability, findability, content, competitiveness, and conversion standards.
  • Maintain Amazon and Mercado Libre catalog health and quality, including item setup, ASINs/listings, variants, categorization, attributes, suppressions, and incident resolution.
  • Continuously optimize digital content, including titles, bullets, images, infographics, videos, A+ Content, Brand Stores, technical sheets, and platform-specific assets.
  • Improve portfolio searchability and discoverability through keyword research, content quality, attributes, and marketplace best practices.
  • Monitor Share of Search, organic ranking, traffic, click-through rate, conversion rate, ratings, reviews, and availability; identify root causes of performance gaps and define corrective actions.
  • Manage operational excellence in Amazon Vendor Central and Mercado Libre, including catalog, promotions, availability, orders, incidents, and account health.
  • Coordinate with Supply Chain to use applicable fulfillment models, including Amazon/FBA/Vendor Flex and Mercado Envíos Full, ensuring availability and healthy inventory levels.
  • Monitor third-party sellers and potential unauthorized use of intellectual property or brand assets, coordinating appropriate action with Legal and Compliance.
  • Coordinate with Customer Marketing and Marketing on production and updates of digital assets, ensuring brand consistency and platform-specific adaptation.
  • Use ratings, reviews, questions, and shopper behavior as insights for product, content, and customer-experience opportunities.
  • Design the O&R Retail Media strategy with relevant teams and agencies for Amazon Ads and Mercado Ads, aligned with commercial priorities, categories, innovations, and seasonal events.
  • Manage and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent Mercado Ads formats, including campaign architecture.
  • Use functional knowledge of Amazon DSP and Amazon Marketing Cloud insights when available to improve audiences, attribution, and investment decisions.
  • Manage the approved Retail Media budget, optimizing ROAS, TACoS, CPC, CTR, CVR, and attributed sales.
  • Assess advertising investment for traffic, conversion, incremental growth, new-customer acquisition, and halo effect in addition to ROAS.
  • Analyze the digital funnel from impressions through traffic, product detail page, conversion, and sales to identify whether performance gaps stem from traffic, content, availability, competitiveness, conversion, or investment.
  • Use Amazon Brand Analytics, Search Query Performance, Mercado Libre tools, and other available sources to understand search behavior, competition, share, and opportunities.
  • Integrate sales, traffic, advertising, content, inventory, and profitability data into actionable insights rather than reports alone.
  • Build dashboards and business reviews that explain what is happening, why it is happening, what opportunity exists, and what action should be taken.
  • Use artificial intelligence and automation to accelerate analysis, identify anomalies and opportunities, optimize content, research keywords and trends, automate reporting, and improve decision speed and quality.
  • Manage the O&R eCommerce P&L by platform, category, and key SKUs, understanding business economics from invoice sales through gross margin.
  • Analyze unit economics, including discounts, trade investment, Retail Media, commissions, fulfillment, returns, chargebacks, and other channel-specific costs.
  • Identify opportunities to improve net PPM, margin/contribution, and growth quality, avoiding volume decisions without sustainable economic returns.
  • Lead eCommerce forecasting and demand planning by platform and SKU with Supply Chain, anticipating needs for events, innovations, and high-demand periods.
  • Systematically monitor forecast accuracy, availability, out-of-stock rates, confirmation rate, fill rate, inventory on hand/inventory health, and sell-through as applicable by platform.
  • Ensure sufficient inventory to capture demand without excess, aged inventory, or unnecessary storage costs.
  • Manage trade investments within approved I2N guidelines and budget, ensuring return on investment, documentation, and compliance with approval processes.
  • Coordinate with Finance to manage and resolve chargebacks, shortage claims, reconciliations, and other relevant financial discrepancies while maintaining commercial accountability.
  • Monitor marketplace price competitiveness and dispersion, identify potential sources and impacts on conversion, profitability, and channel architecture, and coordinate permitted internal commercial actions.
  • Develop scenarios and recommendations to balance growth, availability, investment, pricing, and profitability in commercial decisions.
  • Make independent day-to-day decisions on campaign management, listing optimization, advertising bids, and platform-incident responses; escalate out-of-authority advertising budget decisions, pricing changes outside MSRP, and major account incidents to the Senior Manager eCommerce.
  • Coordinate portfolio, pricing, and O&R-specific activation decisions with the Senior Manager Specialty & Department Stores.

Desired Qualifications

  • A specialization, diploma, or certification in eCommerce, digital marketing, or marketplace management.
  • Amazon Advertising certifications in Sponsored Ads or DSP, or MercadoLibre Ads certifications.
  • Experience in related consumer categories such as outdoor, sports, home, beverage, small appliances, or lifestyle.
  • Experience managing brand protection and unauthorized third-party marketplace sellers.
  • Experience building an eCommerce channel P&L with platform commissions, logistics costs, and advertising investment broken down.
  • Amazon Seller Central experience, including listing management, FBA shipments, account health, and Brand Registry.
  • Experience with marketplace keyword-research tools such as Helium 10, Jungle Scout, DataDive, or equivalent.
  • Experience with Google Analytics/GA4 for Brand Store traffic and external campaigns.

About the Company

Newell Brands

Manages diversified consumer goods brands globally

Newell Brands manages a large portfolio of well-known consumer goods brands and sells products for home, work, and outdoor activities. Its products range from storage and cleaning supplies to small home appliances, food preservation items, camping gear, and writing instruments, distributed through retailers and online channels in more than 200 countries. The company competes by offering a broad brand lineup and widespread multi-channel distribution across many categories, rather than focusing on a single segment. Its goal is to provide widely used, trusted consumer goods worldwide, while growing its brands and expanding distribution across both retail and e-commerce.

Company size
10,001+
Company stage
IPO
Headquarters
Sandy Springs, GA
Founded
1903

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