Principal Analyst

Marketing Insights

Posted on 6/4/2024



5,001-10,000 employees

AI-powered experience management software platform

Data & Analytics


Provo, UT, USA

Required Skills
Power BI
Data Science
Data Structures & Algorithms
Data Analysis
  • Minimum of 7-10 years of experience in marketing analytics, data science, or a related role, preferably within the B2B SaaS industry.
  • Proficiency with data visualization tools (e.g., Tableau, Power BI), SQL, and marketing analytics platforms.
  • Strong technical skills in data extraction, manipulation, and analysis, using MySQL, Python, R, etc.
  • Strong understanding of statistical methods and concepts
  • In-depth knowledge of various machine learning algorithms used for predictive modeling
  • Excellent understanding of B2B marketing metrics and KPIs.
  • Proven track record in transforming data into actionable insights that drive business outcomes.
  • Experience mentoring and developing junior analysts.
  • Exceptional communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment with cross-functional teams.
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master’s degree preferred.
  • Use advanced analytics to provide actionable insights that support the day-to-day and strategic decisions of our field marketing, demand generation, and SDR teams.
  • Champion data-driven decision-making processes and tailor marketing strategies to cater to different markets and customer segments on a global basis.
  • Drive a unified view of all marketing data sources, providing insights and recommendations to optimize the customer journey and enhance lead generation and nurturing.
  • Collaborate with cross-functional teams to ensure all marketing campaigns are informed by solid analytics and tailored to drive demand and support the sales pipeline.
  • Implement predictive models to optimize marketing campaigns and targeting efforts
  • Stay updated with the latest in marketing technology and analytics, incorporating best practices and innovative solutions where appropriate.
  • Mentor and guide junior team members to build their technical and analytical skills.

Qualtrics XM offers experience management software with three suites designed to enhance customer frontlines, team performance, and product development, all integrated into a single platform. The software leverages AI to improve customer experiences across touchpoints, engage teams, and facilitate product design for market growth.

Company Stage

Series C

Total Funding



Seattle, Washington



Growth & Insights

6 month growth


1 year growth


2 year growth



Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.

Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.

High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.