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Publicis Groupe

Runs advertising and digital transformation services

Associate Media Director

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeEl Segundo, CA, USA$97.4k - $149.3k /yrIn-person

About the Job

Requirements

  • At least 10 years of integrated multi-media planning experience, including understanding of all media channels and buying approaches such as TV, radio, print, out of home, search, social, events, sponsorships, programmatic, and new technologies.
  • Proven experience developing integrated programs or big concepts from idea through execution, and applying data from audience insights to media strategies.
  • Major-brand or large-budget experience is required.
  • A B.A. or B.S. degree is required.
  • Strong verbal and written communication skills.
  • Ability to apply critical thinking and analysis in business writing.
  • Excellent organization and time management skills, with the ability to prioritize workload and multitask.

Responsibilities

  • Work with agency peers to advance creativity in media planning, integrate and align with Strategic Planning, Creative, and Account Service, and combine those inputs with thoughtful media insights and programs.
  • Work across the entire marketing plan, participate alongside other media disciplines, and advocate with the media client to ensure campaign executions happen.
  • Leverage existing media and engagement partnerships and maximize their value when aligned with the ideas platform.
  • Educate media and creative teams on new creative units, including when and how to use them, and apply best practices.
  • Partner with Analytics teams to identify best practices and efficient marketing solutions.
  • Interface with the media client and serve as a dedicated resource for the product and media team.
  • Collaborate directly with senior media team members to implement work across media channels and identify funding solutions for related media ideas and programs.
  • Lead collaboration between Creative, Strategy, Production, and Media across campaigns for an automotive client.
  • Represent the media team on key campaigns and initiatives and collaborate with senior peers in Strategic Planning, Creative, and Account Services.
  • Ensure media helps shape ideas by leveraging media platforms, emerging technology, and relevant cultural cues, and deliver innovative, strategically sound media solutions across teams and channels.

Desired Qualifications

  • Experience in earned and shared media is a plus.
  • Knowledge of influencer marketing and culture trends is a plus.
  • Automotive experience is beneficial.
  • A self-starter with natural curiosity, comfort with uncertainty, and strong communication is desired.
  • Leadership experience inspiring cross-discipline teams and leading clients is desired.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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