Lifecycle Marketing Manager @ AtoB

Our mission

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base.

We’re changing that. AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it.

Our history and background

Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Affirm, and other leading technology companies.

We have raised over $100 million in venture capital from investors such as General Catalyst, Bloomberg Beta, Y Combinator; founders and CEOs of companies like Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase, DoorDash, Instacart, Mozilla, Wealthfront, Segment, Gusto, Figma; CxOs and founding team members of Uber, PayPal and Stripe; angels like Elad Gil, Naval Ravikant, Gokul Rajaram; and other funds such as Climate Capital, Contrary Capital, Collaborative Fund, Designer Fund, Human Capital, Leadout, XYZ Capital, among others.

We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.

As a Lifecycle Marketing Manager, you will lead the experiments and decisions for small and mid-sized lifecycle marketing projects, set longer-term direction of lifecycle marketing initiatives, and actively seek input from key stakeholders. You will also define the success metrics for campaigns, and provide updates to other leaders, relevant teams, and partners.

In this role you will:

Create programs which are tailored to various lifecycle stages of the customer and aimed at driving engagement, growth and more product usage.
Establish and report on critical metrics for all campaigns.
Run CRM marketing experiments including baseline, creative, content, and frequency testing to drive KPIs higher.
Create segments of current customers for targeting through PM persona work and use that research to strategize relevant omnichannel campaigns to sell product value.
Create and manage lifecycle messaging within mobile applications and SMS platforms to drive revenue growth and retention.
Develop and own the experimentation wire-frame for campaigns in the roadmap and focus on improving churn rate and product usage rate.
Run multivariate tests to ensure actions are maximizing full funnel lift.
Partner with analytics to develop standardized metrics that measure the effect of marketing efforts on customers.
Partner closely with internal teams such as business operations, product, customer success and partnerships to enable the activation of campaigns.

You have:

4-6 years of Lifecycle Marketing or CRM Marketing experience and are able to quantify impact and articulate tradeoffs with a number of marketing channel initiatives that will drive customer retention and business impacts.
Functional knowledge of HTML/CSS.
You have experience using marketing tools such as Hubspot, Braze and Customer.io and sales tools such as Salesforce.
Exceptional interpersonal and communication skills with an emphasis on being clear, concise and persuasive. Passionate about campaign performance optimization, personalization, and continuous experimentation over long periods of time.
Strong analytical skills with the ability to analyze experiments, draw insights, and use data to inform optimizations and future strategy.
Bachelor’s degree in marketing, business, statistics, computer science, or related field.

In this role you will:

You have:

6 month growth

1 year growth

2 year growth

Benefits