Lifecycle Marketing Manager
Posted on 1/17/2024
INACTIVE
AtoB

51-200 employees

Modernizing payment infrastructure for vehicle fleets
Company Overview
AtoB is a progressive company that is addressing the outdated and inefficient payment infrastructure in the trucking and logistics industry. Their flagship product, the AtoB Fuel Card, not only offers a robust discount network but also significantly reduces the risk of fraud and hidden fees, providing a transparent and user-friendly solution. With a commitment to technical innovation and industry leadership, AtoB offers a dynamic work environment for those seeking to make a tangible impact in the transportation industry.
Energy

Company Stage

Series B

Total Funding

$312.1M

Founded

2019

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

-14%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Hubspot
Salesforce
Marketing
Data Analysis
HTML/CSS
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • 4-6 years of Lifecycle Marketing or CRM Marketing experience and are able to quantify impact and articulate tradeoffs with a number of marketing channel initiatives that will drive customer retention and business impacts
  • Functional knowledge of HTML/CSS
  • You have experience using marketing tools such as Hubspot, Braze and Customer.io and sales tools such as Salesforce
  • Exceptional interpersonal and communication skills with an emphasis on being clear, concise and persuasive. Passionate about campaign performance optimization, personalization, and continuous experimentation over long periods of time
  • Strong analytical skills with the ability to analyze experiments, draw insights, and use data to inform optimizations and future strategy
  • Bachelor's degree in marketing, business, statistics, computer science, or related field
Responsibilities
  • Create programs which are tailored to various lifecycle stages of the customer and aimed at driving engagement, growth and more product usage
  • Establish and report on critical metrics for all campaigns
  • Run CRM marketing experiments including baseline, creative, content, and frequency testing to drive KPIs higher
  • Create segments of current customers for targeting through PM persona work and use that research to strategize relevant omnichannel campaigns to sell product value
  • Create and manage lifecycle messaging within mobile applications and SMS platforms to drive revenue growth and retention
  • Develop and own the experimentation wire-frame for campaigns in the roadmap and focus on improving churn rate and product usage rate
  • Run multivariate tests to ensure actions are maximizing full funnel lift
  • Partner with analytics to develop standardized metrics that measure the effect of marketing efforts on customers
  • Partner closely with internal teams such as business operations, product, customer success and partnerships to enable the activation of campaigns