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MoneyHero Group

Personal finance comparison platforms & fintech

Head of SEO

SEO MarketingPosted on Nov 10
Full-timeHong KongNo salary listed

About the Job

Requirements

  • At least 10 years of experience in SEO and organic growth at scale, ideally in an aggregator, marketplace, e-commerce or fintech business, including at least 4 years leading people.
  • Contribute hands-on to SEO work collaboratively with immediate and cross-team members.
  • Demonstrate a record of growing page views and organic traffic against targets and linking that growth to commercial outcomes.
  • Have experience running SEO through a CMS or platform migration, with a disciplined approach to URL inventories and redirects.
  • Have hands-on experience with AI search and visible work on citations or visibility in AI Overviews and assistants.
  • Have a strong technical foundation and comfort working with engineers and external providers.
  • Have multi-market experience and the judgment to set one standard while respecting local differences.
  • Be comfortable being held to revenue and acquisition targets.

Responsibilities

  • Own the regional organic strategy and roadmap across Singapore, Hong Kong, Malaysia, the Philippines and Taiwan, including Seedly.
  • Perform audits, analysis and implementation work hands-on; work closely with Product on the roadmap, requirements and releases; and guide the SEO team.
  • Own page-view and organic traffic growth against a target agreed for each market, using one shared baseline.
  • Set technical standards with Product and Engineering for crawl and indexation, Core Web Vitals, JavaScript rendering, structured data, templates, internal linking and multilingual setup.
  • Manage SEO through the CMS migration, including URL parity, redirect maps, indexation and rollback checks, and post-launch recovery.
  • Maintain the master URL inventory for each site, including status, owner, canonical, redirect and indexation, as pages are added, merged or retired.
  • Lead AI search (GEO/AEO): build the prompt set, track citation share and AI referral traffic, own entity and structured-data work, and direct providers' technical implementation requests by prioritizing and validating their deliverables.
  • Own keyword and demand intelligence, and provide each market's content lead with a ranked list of new pages and refreshes.
  • Own organic channel reporting for sessions, out-clicks, leads, revenue and cost per acquisition against paid, as the single source of truth.
  • Set link-acquisition and digital PR targets and tracking, working with the content head on content that earns them.
  • Build the playbook for algorithm and AI Overview changes, and manage SEO tools, agencies and the SEO team across markets.
  • Partner with Country Managers on local priorities.

Desired Qualifications

  • Experience with enterprise SEO platforms.
  • Experience with programmatic SEO or embeddable widgets.
  • Traditional Chinese market experience.
  • Awareness of how financial-product content is regulated across the markets.

About the Company

MoneyHero Group

Personal finance comparison platforms & fintech

MoneyHero Group runs digital comparison platforms across Greater Southeast Asia to help consumers research, compare, and apply for financial products such as credit cards, loans, and insurance. Its sites provide content, reviews, and comparison tools, and revenue comes from financial institutions paid for successful connections and applications; it also operates Creatory, a B2B technology platform that enables third-party channels and content creators to monetize their audiences. The company distinguishes itself with a multi-market presence and a diversified brand portfolio (MoneyHero, SingSaver, Money101, Moneymax, Seedly) along with a separate B2B tech arm that serves partners. Its goal is to make it easy for people to find and apply for suitable financial products while building a profitable, scalable digital finance ecosystem for both consumers and partners.

Company size
201-500
Company stage
IPO
Headquarters
Wan Chai District, Hong Kong
Founded
2014

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