Jacob

Develops clean, high-protein ingredient bars

Director of Growth

Growth MarketingPosted on Nov 10

Full-timeNew York, NY, USA

About the Job

Requirements

At least 5 years of direct, relevant experience leading a growth or ecommerce function at another consumer brand.
Deep hands-on experience with Meta ads and platform management.
Strong Shopify experience and a track record of improving website performance and customer experience.
Discernment to balance near-term performance with long-term brand and creative goals.

Responsibilities

Own the direct-to-consumer channel across Shopify and Amazon, achieving revenue and contribution profit goals.
Lead the website overhaul and day-to-day management, including digital merchandising, product detail pages, and checkout experience.
Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations.
Develop a regular process for testing new concepts, messages, formats, and offers.
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions.
Build email and loyalty programs to drive repeat purchases and customer lifetime value.
Build the infrastructure, team, and systems to scale the channel profitably.

Director of Growth

Jacob Bar Inc. · New York, United States · Full-time · Posted 2026-11-04

Salary: USD 150,000–200,000

Workplace: on_site

Description

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
Develop a regular process for testing new concepts, messages, formats, and offers
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
Deep hands-on experience with Meta ads and platform management
Strong Shopify experience and a track record of improving website performance and customer experience
Discernment to balance near-term performance with long-term brand/creative goal

Benefits

Full-time, in-office position based in New York City
Cash compensation: $150k-$200k
Company equity opportunity

Apply

Apply at Jacob Bar Inc.

About the Company

Jacob

Develops clean, high-protein ingredient bars

What Jacob does: Jacob makes clean ingredient, high-protein bars. How it works: the bars use simple, clean ingredients to deliver protein as a convenient snack. How it differs from competitors: it ties the product to a health-focused mission rooted in the founder's asthma experience, emphasizing clear ingredients and health outcomes rather than just taste or performance metrics. What the goal is: to promote health-first eating, offer a hopeful path to well-being, and empower people to take control of their health through clean nutrition.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: Austin, TX
Founded: 2023

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