Product Engineer
About the job
- At least 5 years of experience building consumer products for mobile or full-stack environments.
- A product-centric mindset and the ability to identify tradeoffs in product decisions to inform user-experience opinions.
- Ability to quickly derisk ideas, from iterative changes to entirely new product experiences.
- Experience designing clean and maintainable application programming interfaces.
- Experience running A/B experiments and making data-informed decisions while balancing qualitative feedback.
- Familiarity with engineering best practices for mobile apps and web, and the ability to help build scalable and reliable products.
- Ability to simplify ambiguous and complex problems into elegant solutions.
- Ability to work at least 6 hours within the coordination hours of 8 a.m. to 6 p.m. Pacific Standard Time.
- Play a critical role in growing and evolving the app as the fifth engineer.
- Work with high autonomy and speed across the end-to-end product development cycle, from ideation through launch decisions.
- Contribute significantly to establishing the norms and tools used to create a high-performing engineering team.
- Work cross-functionally with product designers, creative designers, character animators, and the founders.
- Act as a thought partner in building the product, company, and culture.
- Experience developing Flutter mobile apps.
- Experience working on products in the wellness or game industry.
About the company
Finch Care runs a mobile app that helps users improve their mental well-being by using a virtual pet. Users care for the pet by completing daily self-care exercises and check-ins, turning healthy habits into a game. The app tracks progress over time and uses gamification to encourage consistent self-care. It monetizes through a freemium model with premium features like more personalization options and advanced analytics, plus an e-commerce shop selling branded merchandise such as plushies and stickers. Finch Care differentiates itself by tying habit-building and mindfulness to a cute, interactive virtual companion, offering a simple, engaging way to form positive routines. The goal is to make self-care enjoyable and sustainable, helping users build lasting healthy habits.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Menlo Park, California
Founded
2021
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Simplify's Take
What believers are saying
- DreamWorks launched a September 2026 Forgotten Island event inside Finch.
- Google Play ranked Finch #5 top grossing in health and fitness.
- Finch pushed a September 3, 2026 update, signaling active product maintenance.
What critics are saying
- Finch Plus pricing varies by platform, fueling complaints and subscription friction in 2026.
- Mental-health adjacency exposes Finch to app-store policy shifts and trust blowups after bad experiences.
- Headspace, Calm, and Woebot commoditize Finch's gamification, pressuring margins by 2027.
What makes Finch Care unique
- Finch Care pairs self-care with a virtual pet and reward loop.
- Free journaling, mood tracking, and core exercises stay usable without payment.
- Public Benefit Corporation branding supports mission-first positioning against generic wellness apps.
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Benefits
- Competitive salary and benefits
- Professional Development Budget