Assistant General Manager/Director of Booking and Marketing

POSITION: Assistant General Manager/Director of Booking and Marketing

DEPARTMENT: Sales and Marketing

REPORTS TO: General Manager

FLSA STATUS: Salaried, Exempt 

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

THE ROLE

The Director of Booking and Sales/Assistant General Manager leads event booking, premium sales, and marketing efforts for the Florence Center. Reporting to the General Manager, this position interacts continuously with clients, promoters, agents, managers, meeting planners, tourism partners, community organizations, and other stakeholders to secure business for the arena and convention center.

The Director oversees and coordinates all aspects of the facility’s booking process, master calendar, venue agreements, sales proposals, promotional campaigns, branding, media placement, and market development. This strategic leadership role drives event bookings, attendance, revenue generation, marketing initiatives, and community partnerships while supervising departmental staff, managing operating and marketing budgets, and ensuring the facility maintains a strong presence in the region’s entertainment, convention, and hospitality markets.

The role also serves as Assistant General Manager, supporting facility-wide leadership, operations, and decision-making.

Essential Duties and Responsibilities

• Develops and executes integrated booking, sales, and marketing strategies that increase venue utilization, attendance, revenue, and market visibility.

• Meets or exceeds established booking, sales, revenue, scheduling, and project timelines and goals.

• Identifies, solicits, and cultivates business from promoters, agents, managers, meeting planners, tourism partners, community organizations, and prospective clients.

• Negotiates venue deals, rental terms, contracts, addendums, and other agreements; monitors deposits, insurance, compliance, and key deal points.

• Maintains the master arena, theater, and convention center calendar through our CMS system, including event details and holds, and distributes booking sheets and show information to appropriate personnel.

• Participate in regional and corporate meetings on bookings, sales, and marketing to support department and market (travel may be required)

• Document event experiences through Scoreboard with a goal of assisting with event deal construction for local and corporate business.

• Prepares bid packages, sales proposals, facility presentations, tours, brochures, advertisements, and other promotional materials.

• Develops and oversees the annual sales and marketing plan, advertising, branding, media placement, promotional campaigns, and trade-show participation.

• Lead, develop, supervise, and support marketing and sales staff while fostering effective collaboration across departments.

• Builds and maintains strong relationships with existing clients, promoters, agents, the Convention & Visitors Bureau, arts organizations, nonprofits, community groups, and other key stakeholders.

• Coordinates booking and event information with operations, food and beverage, finance, box office, security, vendors, and other departments to support successful event execution.

• Supports and executes touring-event settlements and ensures contractual obligations and client requirements are communicated and fulfilled.

• Prepares and manages departmental operating and marketing budgets, forecasts, statistics, reports, and presentations for the General Manager.

• Monitors market trends, client needs, competitive activity, and audience opportunities to develop new business and strengthen the facility’s programming mix and public image.

• Represents the facility at industry events, trade shows, bid presentations, community meetings, and promotional activities.

• Serves as Director on Duty when assigned, with responsibility for clients, staff, patrons, contractual compliance, security, and safety during events.

• Maintains effective working relationships with all departments, attends required staff meetings, and works extended or irregular hours, including nights, weekends, and holidays, as needed.

• Maintain the proper image and generate positive relations with clients, patrons, and staff.

• Work with the General Manager and Director of Finance in developing an annual operating budget and assisting Finance with the financial forecast.

• Support General Manager and through oversight and serve as General Manager in absence of General Manager.

• Performs other duties as assigned.

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Knowledge, Skills and Qualifications

• At least 5 years of experience in the booking, sales, and/or marketing of conventions, trade shows, banquets, concerts, and other entertainment venues.

• Bachelors/associate degree preferred.

• Must be able to effectively manage many conflicting priorities at one time.

• Excellent communication skills.

• Must be able to work under limited supervision.

• Ability to work in a team environment and interact with all department levels and staff.

• Excellent organizational skills.

• Excellent problem solving and decision-making skills.

• Professional presentation, appearance, and work ethic.

• Computer knowledge includes Microsoft Office, Windows, and AutoCAD preferred.

Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.   

• Substantial standing and walking, sitting at computer; not substantially exposed to adverse conditions.

• Perform office-related functions in standard office setting.

• Activities occur both inside and outside the Center, some seasonal cold, heat, and humidity.

• Must be comfortable working in a sports environment, specifically minor league ice hockey.

• Must be able to work long hours, weekends and/or nights as events or client engagement dictate.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.