Full-Time

Product Marketing Specialist

Posted on 7/25/2024

Alarm.com

Alarm.com

1,001-5,000 employees

Integrated smart security solutions for businesses

Energy
Enterprise Software
Cybersecurity

Compensation Overview

$25 - $35Hourly

+ Bonus

Mid

Liberty Lake, WA, USA

Position requires onsite presence.

Category
Product Marketing
Product
Required Skills
Adobe Photoshop
Graphic Design
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of related Product Marketing experience, preferably within a technology company.
  • Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
  • Graphic Design experience and familiarity with PowerPoint, InDesign, & Photoshop.
  • Extensive writing experience in crafting compelling positioning, marketing, and sales content.
  • Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization.
  • Detail oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment.
  • A quantitative and analytical aptitude and a desire to make data-driven decisions.
  • Passion for new technologies, innovative thinking and working in fast-moving markets.
Responsibilities
  • Communicates software releases to internal and external stakeholders, supporting the product management team.
  • Develops product positioning content, marketing messaging, supporting resources and sales enablement tools to ensure the successful launch of new products and features.
  • Formulates the go-to-market strategy for key products and features considering available data and insights, competitive landscape, and OpenEye positioning.
  • Articulates how OpenEye technology is different, and the problems the company helps customers solve for internal and external audiences.
  • Understands technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
  • Acts as the Voice of the Customer champion; collects feedback from customer-facing teams to inform new product positioning as well as to evaluate past product launches.
  • Drives internal consensus and review of key assets to guarantee milestones and delivery dates are met.
  • Communicates launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.
  • Other duties as assigned.

Alarm.com offers smart security solutions for small to medium-sized businesses by integrating security, lighting, locks, video surveillance, and energy management into one app. This allows businesses to efficiently monitor and control their premises, with features like smart thermostats that save energy when the business is unoccupied. Unlike competitors, Alarm.com partners with authorized service providers to deliver customized solutions, combining low upfront equipment costs with ongoing service fees for a steady revenue stream. The company's goal is to enhance security and operational efficiency for businesses through easy-to-use integrated systems.

Company Stage

IPO

Total Funding

$158.6M

Headquarters

Tysons, Virginia

Founded

2000

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

21%
Simplify Jobs

Simplify's Take

What believers are saying

  • The DIY home security market is projected to grow significantly by 2028.
  • Alarm.com partners with companies like Bridge Cable to expand security solutions.
  • Integration with smart TVs can enhance Alarm.com's market reach.

What critics are saying

  • DIY home security systems may reduce demand for professional installations.
  • Smart TV integration could compete with Alarm.com's app-based systems.
  • False alarms could affect consumer trust in Alarm.com's offerings.

What makes Alarm.com unique

  • Alarm.com integrates security, lighting, and energy management into a single app.
  • The company offers AI Deterrence technology for advanced security solutions.
  • Alarm.com has secured a patent for drone-based pre-surveillance technology.

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