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Full-Time

Product Marketing Specialist

Confirmed live in the last 24 hours

Alarm.com

Alarm.com

1,001-5,000 employees

Integrated smart security solutions for businesses

Enterprise Software
Cybersecurity
Consumer Goods

Compensation Overview

$25 - $35Hourly

+ Bonus

Mid

Liberty Lake, WA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Adobe Photoshop
Marketing
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of related Product Marketing experience, preferably within a technology company.
  • Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
  • Graphic Design experience and familiarity with PowerPoint, InDesign, & Photoshop.
  • Extensive writing experience in crafting compelling positioning, marketing, and sales content.
  • Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization.
  • Detail oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment.
  • A quantitative and analytical aptitude and a desire to make data-driven decisions.
  • Passion for new technologies, innovative thinking and working in fast-moving markets.
Responsibilities
  • Communicates software releases to internal and external stakeholders, supporting the product management team.
  • Develops product positioning content, marketing messaging, supporting resources and sales enablement tools to ensure the successful launch of new products and features.
  • Formulates the go-to-market strategy for key products and features considering available data and insights, competitive landscape, and OpenEye positioning.
  • Articulates how OpenEye technology is different, and the problems the company helps customers solve for internal and external audiences.
  • Understands technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
  • Acts as the Voice of the Customer champion; collects feedback from customer-facing teams to inform new product positioning as well as to evaluate past product launches.
  • Drives internal consensus and review of key assets to guarantee milestones and delivery dates are met.
  • Communicates launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.
  • Other duties as assigned.

Alarm.com offers smart security solutions for businesses by integrating security, lighting, locks, video surveillance, and energy management into a single app. This allows small to medium-sized businesses to efficiently monitor and control their premises while benefiting from features like video monitoring and energy-saving smart thermostats. Unlike competitors that focus on individual security aspects, Alarm.com provides a comprehensive system that addresses multiple needs. The company partners with authorized service providers to deliver customized solutions and generates revenue through equipment sales and ongoing service fees.

Company Stage

Series B

Total Funding

$164.5M

Headquarters

Tysons, Virginia

Founded

2000

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

18%
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Simplify's Take

What believers are saying

  • The release of the new 8-channel SVR demonstrates Alarm.com's commitment to continuous product innovation and meeting market demands.
  • The growing market for smart security and home energy management systems presents significant growth opportunities for Alarm.com.
  • Strategic partnerships, such as with All Secure, enhance Alarm.com's market reach and credibility in providing state-of-the-art security solutions.

What critics are saying

  • The competitive landscape includes major players like ADT, Amazon, and Honeywell, which could impact Alarm.com's market share.
  • The complexity of integrating multiple systems (security, energy management, etc.) could lead to technical challenges and customer dissatisfaction.

What makes Alarm.com unique

  • Alarm.com offers an integrated system that combines security, lighting, locks, video surveillance, and energy management into a single app, unlike competitors who may offer these services separately.
  • Their business model of partnering with authorized service providers ensures customized solutions and a steady revenue stream through ongoing service fees, setting them apart from DIY security solutions.
  • The focus on small to medium-sized businesses and commercial enterprises allows Alarm.com to tailor their offerings to meet the specific needs of these clients, unlike broader market competitors.