Full-Time
Associate Director
Strategy
Confirmed live in the last 24 hours
Barkley
501-1,000 employees
Full-service marketing and advertising agency
Senior
Kansas City, MO, USA
- Sample work will be requested in the interview process
- Exhibit high-level writing and presentation skills
- Must demonstrate deep experience in insight and research practices
- Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
- Bachelor’s degree is preferred
- 8+ years of direct work experience in the strategy field
- Contributes to best-practice solutions for the overall strategic process at Barkley.
- Leads and participates in strategy development for clients and new business
- Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
- Contributes to best-practice solutions for the overall strategic process at Barkley, may begin to manage / mentor Strategists
- Becomes an invaluable resource for clients in terms of overall strategic guidance
- Writes and presents micro and macro-level creative briefs for all initiatives
- Lead integrated idea teams in idea sessions and workshops
- Recommends and manages research that will aid in the consumer insight-gathering and strategic process
- Monitors and interprets cultural and social trends relevant to client business
- Presents insights/implications/opportunities in client and new business
- Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches
Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. They work across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients like Delta Faucet, U.S. Bank, AMC Theatres, and Motel 6. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. Their approach is based on deep consumer insights, allowing them to develop campaigns that resonate with audiences and keep brands relevant. Revenue is generated through tailored services such as experience design, digital platform optimization, influencer activations, and creative campaign development. By blending brand marketing with performance marketing, Barkley helps clients achieve their goals, whether launching new products or enhancing consumer engagement.
Company Stage
M&A
Total Funding
$5.1M
Headquarters
Kansas City, Missouri
Founded
1964
Simplify's Take
What believers are saying
- The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
- Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
- The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.
What critics are saying
- The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
- The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.
What makes Barkley unique
- Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
- Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
- Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.
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