In PersonOnsite in Karachi; Monday to Friday, 40 hours/week.
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
A bachelor's degree in Marketing, Business, or a related field.
Three to five years of hands-on experience in performance marketing and paid campaign management.
A proven track record of scaling campaigns with measurable return-on-investment improvements.
Expertise in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
Strong knowledge of conversion tracking, pixels, attribution models, and reporting dashboards.
Ability to translate data into actionable insights.
Project management and coordination skills.
Responsibilities
Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
Develop strategies to maximize return on investment, reduce customer acquisition cost, and increase lead generation.
Monitor and analyze campaign key performance indicators, including click-through rate, cost per click, cost per acquisition, return on ad spend, and conversion rate.
Conduct A/B testing on creatives, audiences, and landing pages to improve performance.
Work with content and design teams to align ads with brand messaging.
Implement retargeting strategies to nurture leads and improve funnel efficiency.
Stay updated on industry trends, platform updates, and competitor activities.
Manage budget allocation and bid strategies to ensure cost efficiency.
Support email marketing and automation campaigns to drive nurturing and retention.
Create and maintain detailed weekly, monthly, and quarterly performance reports.
Build dashboards and automated reporting systems using tools such as Google Data Studio, Looker, Power BI, or Excel.
Present actionable insights and recommendations to management and stakeholders.
Desired Qualifications
Experience with conversion optimization, retargeting campaigns, reporting dashboards, and marketing automation.
Experience with marketing automation tools such as HubSpot, Mailchimp, or Brevo.
Knowledge of search engine optimization and search engine marketing basics to complement paid marketing efforts.
Familiarity with influencer and affiliate marketing strategies.
Position Title: Performance Marketer Location: Onsite – Karachi Job Type: Full-Time Work Schedule: Monday to Friday (40 hours/week)
About the Role:
Digital Auxilius is seeking a Performance Marketer with proven expertise in running and scaling paid advertising campaigns. This role is highly performance-driven, requiring deep knowledge of platforms like Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will combine analytical thinking with creative strategy to maximize ROI, generate leads, and achieve measurable business outcomes.
Candidates with experience in conversion optimization, retargeting campaigns, reporting dashboards, and marketing automation will be highly preferred.
Key Responsibilities:
Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
Develop strategies to maximize ROI, reduce CAC, and increase lead generation.