Rho Nutrition

Sells liposomal NAD+ nutritional supplements

Head of Performance Video

Video Production & EditingUpdated on Nov 13

Full-timeNo salary listedRemote

About the Job

Requirements

Relevant experience editing performance video at a consumer brand or an agency serving consumer brands, including direct work on paid social advertising and strong experience creating video for Meta, is required.
Proven experience managing and developing video editors, owning team output, improving creative quality, and helping people become more capable and independent.
Excellent hands-on editing skills in Premiere Pro or comparable software, with the technical depth to coach others on pacing, sound, color, typography, and motion.
A portfolio of direct-response ads personally edited, with an explanation of the candidate’s contribution, editorial choices, and available performance results.
Strong creative judgment across authentic creator content and polished production, with an understanding of how each earns attention and builds trust.
A practical understanding of creative strategy and direct-response storytelling, including audience needs, problem and solution framing, product benefits, proof, and offers.
Strong understanding of advertising performance, including the ability to read creative reports, interpret key metrics in context, and explain how results should influence the next edit.
Clear communication and proactive ownership, including the ability to work directly with senior leaders, challenge ideas constructively, and turn feedback into action.

Responsibilities

Lead and develop a team of video editors, including hiring, onboarding, regular one-to-ones, and performance development.
Set expectations for quality, ownership, and delivery, and provide constructive feedback that develops editors’ creative thinking.
Plan assignments around team capacity and individual strengths, establish priorities, and arrange coverage when team members are unavailable.
Build a collaborative environment where editors contribute ideas, ask questions early, and raise problems before they affect delivery.
Personally edit priority ads from raw footage through final delivery, including creator, expert, founder, podcast, and product content, while maintaining an editing workload alongside team leadership.
Find strong moments in footage and build persuasive stories through decisions about hooks, structure, pacing, product explanation, proof, and calls to action.
Preserve each creator’s voice, personality, and natural delivery, adapting the level of craft to the source material.
Use B-roll, graphics, captions, sound, and AI tools to help viewers understand or believe the message.
Review team edits before stakeholder review, provide precise notes, demonstrate solutions in the timeline, and partner with Design on typography, composition, and motion standards.
Own the editing pipeline from brief and footage review through revisions, quality checks, and delivery, and confirm editors understand direction and deliverables before beginning work.
Flag missing footage or unclear direction early and work with Creative Strategy, Production, and Partnerships to resolve gaps.
Work with Creative Operations to keep priorities, owners, deadlines, review status, and launch handoffs clear, consolidate feedback, and proactively resolve blockers.
Build repeatable standards for project files, naming, version control, and searchable footage libraries.
Coordinate with science, compliance, and partner teams on approved claims, disclosures, and usage permissions, and ensure final assets meet channel specifications.
Work with the VP of Creative and Growth and creative strategists to understand each brief’s audience, angle, message, and test objective, and ensure these choices carry through into the edit.
Contribute ideas in creative reviews, including stronger openings, alternative story structures, useful footage, and opportunities for new cuts; bring an editor’s perspective to briefing and shoot planning.
Review ad performance with Creative Strategy and Paid Media, understand hook rate, hold rate, click-through rate, conversion rate, CPA/CAC, and ROAS, and use results to inform editing decisions.
Turn agreed learnings into purposeful iterations, such as clearer product explanations, stronger proof, different openings, or tighter stories, and help editors understand what each version is testing.
Share patterns from winning and underperforming edits with the team, evaluate results in context including spend and campaign objective, and connect attention metrics with conversion outcomes.
Agree goals with the VP of Creative and Growth covering editing quality, reliable output, turnaround, avoidable revision rounds, team development, and work performance.

Desired Qualifications

Experience in supplements, health, wellness, beauty, or another category requiring careful product education.
Experience with TikTok and YouTube creative, expert or athlete talent, and distributed editing teams.

About Rho

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview

We’re hiring a Head of Performance Video to lead Rho’s video editing department. You’ll manage and develop our editors, own the quality and delivery of their work, and personally edit performance video.

Reporting to the VP of Creative and Growth and working directly with the founder, you’ll turn creative briefs and direction into effective ads. You’ll lead day-to-day editing, give clear feedback, solve problems in the work, and keep projects moving from raw footage to final delivery.

You’ll stay hands-on, owning edits yourself while helping the team improve. You’ll also contribute to creative strategy discussions and use performance results to sharpen editorial decisions, ensuring the intended audience, message, and testing objective carry through into every cut.

What You'll Own

Lead and develop the video team

Manage, coach, and grow a team of video editors, including hiring, onboarding, regular one-to-ones, and performance development.
Set clear expectations for quality, ownership, and delivery. Give specific, constructive feedback that helps editors become stronger creative thinkers.
Plan assignments around team capacity and individual strengths, with clear priorities and coverage when people are unavailable.
Build a collaborative environment where people can contribute ideas, ask questions early, and raise problems before they affect delivery.

Edit hands-on and lead editorial quality

Personally edit priority ads from raw footage through final delivery, including creator, expert, founder, podcast, and product content. Maintain your own editing workload alongside team leadership.
Find the strongest moments in the footage and build clear, persuasive stories around them. Make thoughtful decisions about hooks, structure, pacing, product explanation, proof, and calls to action.
Preserve each creator’s voice, personality, and natural delivery. Know when a simple phone video needs restraint and when a produced piece benefits from more craft.
Use B-roll, graphics, captions, sound, and AI tools deliberately. Every element should help the viewer understand or believe the message.
Review the team’s edits before stakeholder review, give precise notes, and demonstrate solutions directly in the timeline. Partner with Design on typography, composition, and motion standards.

Own the editing workflow and delivery

Own the editing pipeline from brief and footage review through revisions, quality checks, and delivery. Confirm that each editor understands the direction and deliverables before work begins.
Flag missing footage or unclear direction early, and work with Creative Strategy, Production, and Partnerships to resolve gaps.
Work with Creative Operations to keep priorities, owners, deadlines, review status, and launch handoffs clear. Consolidate feedback and proactively resolve blockers.
Build repeatable standards for project files, naming, version control, and searchable footage libraries so editors can find and reuse strong material.
Coordinate with science, compliance, and partner teams on approved claims, disclosures, and usage permissions. Ensure final assets meet the relevant channel specifications.

Contribute to strategy and apply performance learnings

Work with the VP of Creative and Growth and creative strategists to understand each brief’s audience, angle, message, and test objective. Ensure those choices are carried through in the edit.
Contribute ideas in creative reviews, including stronger openings, alternative story structures, useful footage, and opportunities for new cuts. Bring an editor’s perspective to briefing and shoot planning.
Review ad performance with Creative Strategy and Paid Media. Understand hook rate, hold rate, CTR, conversion rate, CPA/CAC, and ROAS, and use the results to inform editing decisions.
Turn agreed learnings into purposeful iterations, such as a clearer product explanation, stronger proof, a different opening, or a tighter story. Help editors understand what each version is testing.
Share patterns from winning and underperforming edits with the team. Evaluate results in context, including spend and campaign objective, and connect attention metrics with conversion outcomes.

Relevant experience editing performance video at a consumer brand or an agency serving consumer brands is required. You must have directly worked on paid social advertising, with strong experience creating video for Meta.
Proven experience managing and developing video editors. You’ve owned team output, improved creative quality, and helped people become more capable and independent.
Excellent hands-on editing skills in Premiere Pro or comparable software, with the technical depth to coach others on pacing, sound, color, typography, and motion.
A portfolio of direct-response ads you have personally edited, with a clear explanation of your contribution, the editorial choices you made, and available performance results.
Strong creative judgment across authentic creator content and polished production, with an understanding of how each earns attention and builds trust.
A practical understanding of creative strategy and direct-response storytelling, including audience needs, problem and solution framing, product benefits, proof, and offers.
Strong understanding of advertising performance. You can read creative reports, interpret key metrics in context, and explain how the results should influence the next edit.
Clear communication and proactive ownership. You can work directly with senior leaders, challenge ideas constructively, and turn feedback into action.
Experience in supplements, health, wellness, beauty, or another category that requires careful product education is a plus. Experience with TikTok and YouTube creative, expert or athlete talent, and distributed editing teams is also valuable.

A team that understands the strategy, receives useful coaching, and delivers stronger work with greater independence.
Strong edits that accurately execute the creative brief, preserve the talent’s authenticity, and make the product’s relevance clear.
Evidence that performance learnings are improving hooks, storytelling, and subsequent iterations, in partnership with Creative Strategy and Paid Media.
Faster turnaround, fewer avoidable revision rounds, and clear visibility into what is ready, blocked, and launching next.
A hands-on department leader who produces strong work personally and resolves day-to-day editing decisions with confidence.
You’ll agree goals with the VP of Creative and Growth covering editing quality, reliable output, turnaround, avoidable revision rounds, team development, and the performance of the work.

About the Company

Rho Nutrition

Sells liposomal NAD+ nutritional supplements

Rho Nutrition develops nutritional supplements, with a focus on a Liposomal NAD+ product designed to support energy production and mitochondrial efficiency. The liposomal delivery method aims to increase NAD+ bioavailability, helping cells convert nutrients into energy more effectively. The company targets adults aged 35 and up seeking anti-aging and wellness benefits and delivers products directly to consumers through its website and marketplaces like Amazon. It differentiates itself by leveraging its founder’s extensive experience in supplement manufacturing, presenting a premium, science-backed option in the longevity space, and emphasizing cellular health rather than just sales volume. The overarching goal is to improve energy, reduce fatigue, and support aging populations with higher-quality, evidence-informed supplements.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Miami, FL
Founded: 2022

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