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Seattle University

Director Web Strategy and Development

Engineering LeadershipUpdated on Nov 12
Full-timeSeattle, WA, USA$120k - $130k

About the Job

Requirements

  • A master's degree in an applicable field of study, or an equivalent combination of education and significant professional experience.
  • At least 7 years of progressive experience in web, digital technology, digital experience, or related fields, including significant leadership responsibility.
  • Demonstrated experience developing and executing enterprise web and digital strategies.
  • Experience managing complex, multi-site and multi-platform web ecosystems.
  • Experience with enterprise content management and digital experience platforms such as Terminalfour, Hannon Hill’s Cascade Server, WordPress, Drupal, and SharePoint.
  • Experience leading large-scale website redesigns, migrations, platform implementations, and digital transformation initiatives.
  • Strong understanding of modern web architecture, APIs, integrations, cloud platforms, CDNs, Git-based development, CI/CD, and deployment workflows.
  • Strong knowledge of front-end web technologies including HTML, CSS, and JavaScript, and familiarity with modern development frameworks and practices.
  • Experience with web analytics, tag management, SEO, structured data, conversion measurement, and digital performance reporting.
  • Strong understanding of WCAG accessibility requirements, privacy, security, responsive design, UX/UI, and web governance.
  • Demonstrated ability to manage vendors, agencies, contracts, budgets, and complex cross-functional initiatives.
  • Demonstrated experience directly managing and developing a multidisciplinary digital team, including budget and vendor oversight.
  • Project and product management skills, including the ability to manage multiple strategic priorities and cross-functional initiatives simultaneously.
  • Interpersonal, communication, and relationship-building skills, including the ability to influence and collaborate across technical teams, marketers, content creators, senior leadership, and distributed stakeholders.
  • Demonstrated commitment to Seattle University's mission, vision, values, and commitment to inclusive excellence.

Responsibilities

  • Develop and execute a comprehensive, multi-year web and digital experience strategy aligned with Seattle University's strategic and marketing priorities.
  • Lead major website redesigns, platform migrations, integrations, and digital transformation initiatives.
  • Partner with university leadership and stakeholders to identify opportunities for digital experiences to improve recruitment, enrollment, engagement, fundraising, and institutional reputation.
  • Establish scalable approaches for integrating newly acquired, affiliated, or evolving institutional web properties into the broader Seattle University digital ecosystem.
  • Provide strategic and technical leadership for the University's web technology ecosystem, including Terminalfour, WordPress, Drupal, and SharePoint.
  • Establish platform architecture, configuration, development standards, release processes, integrations, APIs, and technical governance.
  • Evaluate the long-term role of existing platforms and recommend consolidation, migration, modernization, or replacement when appropriate.
  • Partner with ITS on infrastructure, authentication, integrations, security, cloud services, data architecture, and enterprise technology standards.
  • Oversee development environments, source control, Git workflows, deployment processes, CDNs, performance optimization, monitoring, and quality assurance.
  • Ensure web platforms remain scalable, maintainable, secure, performant, and resilient.
  • Lead user experience, information architecture, content strategy, navigation, search, SEO, and digital discovery.
  • Improve audience journeys, conversion, engagement, findability, and task completion through research and continuous optimization.
  • Establish scalable content models, structured data, taxonomy, and SEO practices supporting traditional and AI-powered discovery.
  • Establish technical and content SEO standards across institutional websites.
  • Optimize University content for traditional search engines and evolving AI-powered search, answer engines, and generative discovery experiences.
  • Oversee structured data, metadata, taxonomy, schema, content relationships, and other technologies that improve discoverability.
  • Establish a comprehensive digital measurement strategy for university web properties.
  • Oversee implementation and governance of web analytics, tag management, dashboards, conversion tracking, and related measurement technologies.
  • Develop reporting systems that connect website activity to institutional outcomes including recruitment, enrollment, engagement, and conversion.
  • Use quantitative and qualitative data to prioritize development and content improvements.
  • Establish key performance indicators for digital platforms and communicate performance, opportunities, and risks to university leadership.
  • Ensure University digital properties meet applicable WCAG, ADA, privacy, security, and regulatory requirements.
  • Establish University-wide web governance, publishing, accessibility, quality assurance, and development standards.
  • Maintain processes supporting emergency communications, monitoring, incident response, and business continuity.
  • Provide training, documentation, and support for the University's community of web editors.
  • Serve as a strategic advisor to university leadership, schools, colleges, departments, and administrative units on web strategy, technology, digital experience, and emerging technologies.
  • Lead relationships with external digital agencies, development partners, consultants, hosting providers, SaaS vendors, and technology partners.
  • Manage contracts, scopes of work, budgets, renewals, vendor performance, and technology investments.
  • Coordinate multiple internal and external teams working across the University's digital ecosystem.
  • Partner closely with ITS, Enrollment Management, Graduate Studies, Advancement, Academic Affairs, and other university stakeholders.
  • Lead a multidisciplinary team spanning web development, content strategy, web support, UX/UI, visual design, and student employees.
  • Collaborate across Marketing, ITS, Enrollment Management, Graduate Studies, Advancement, Academic Affairs, schools, and colleges.
  • Advocate for appropriate staffing, technology, budget, and resources to support the University's evolving digital ecosystem.
  • Develop and lead a responsible strategy for incorporating artificial intelligence and agentic technologies into the University's web and digital operations.
  • Identify opportunities for AI-powered search, conversational interfaces, intelligent content discovery, personalization, recommendation systems, and audience experiences across university websites.
  • Partner with ITS and university leadership to ensure emerging technologies are adopted responsibly and in accordance with institutional policies and risk-management standards.

Desired Qualifications

  • A master's degree in web technology, digital strategy, computer science, information systems, communications, marketing technology, or a related discipline.
  • More than 10 years of experience leading web and digital technology programs, including experience leading such programs at a large, decentralized, multi-brand, or multi-entity institution or organization.
  • Higher education digital strategy or technology leadership experience.
  • Experience evaluating, consolidating, or migrating enterprise CMS/DXP platforms across a large, multi-site ecosystem.
  • Experience with enterprise search platforms, structured content, personalization, marketing technology, and CRM integrations.
  • Experience developing governance frameworks for artificial intelligence and other emerging digital technologies, and translating them into practical, scalable programs that advance institutional goals.
  • Experience leading larger, more complex multidisciplinary digital teams spanning development, content strategy, UX, analytics, and digital operations, including external partners and agencies.

About the Company

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