inDrive

Global ride-hailing platform with fare negotiation

Senior Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 13

Full-timePretoria, South AfricaNo salary listedHybrid

About the Job

Requirements

At least 4 years of digital consumer marketing experience, ideally within a global or multinational company.
Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations.
Experience working with influencer marketing and partnerships.
Ability to operate in a matrix structure and collaborate with and influence multiple stakeholders and functions without direct authority.
Ability to shape plans and personally deliver work, including agency management.
Strong analytical skills, including assessing campaign and funnel performance and translating data into action.

Responsibilities

Execute locally relevant marketing strategy by adapting global brand strategy and guidelines for the South Africa, Zambia, Zimbabwe, and Botswana markets.
Work as an embedded, hands-on member of the local team, partnering with Business Development, Driver Operations, and other local functions within a matrix structure.
Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant.
Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness.
Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget.
Analyze acquisition and retention funnels, identify product improvement opportunities, and conduct in-market customer development research.
Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team.

Desired Qualifications

Experience working with a mobile product is a plus but is not required.

We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.

Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team

4+ years of digital consumer marketing experience, ideally within a global or multinational company
Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
Experience working with influencer marketing and partnerships
Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
Experience working with a mobile product is a plus but not required

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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