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Redcare Pharmacy

Online pharmacy selling prescription meds

Senior Marketing Planning Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeCologne, GermanyNo salary listed

About the Job

Requirements

  • At least five years of experience in marketing planning, marketing controlling, e-commerce, or commercial financial planning and analysis, ideally within retail, e-commerce, or another multi-channel, performance-driven environment.
  • A strong track record of owning planning and forecasting processes, managing budgets, and translating plan-versus-actual developments into concrete recommendations and actions.
  • Solid knowledge of marketing channels and performance metrics such as customer acquisition cost, return on ad spend, and contribution margin, and the ability to connect commercial, financial, and customer-value perspectives.
  • Experience coordinating complex processes across countries, business units, or functions, and the ability to influence senior stakeholders, resolve competing priorities, and move decisions forward without formal authority.
  • A pragmatic and structured approach, fluency in English, and the ability to turn ambiguity into workable solutions.

Responsibilities

  • Establish the marketing planning process, including its calendar, templates, responsibilities, governance, and decision rules for annual planning, in-year forecasting, and regular budget reviews.
  • Consolidate country and channel plans, challenge assumptions, and align priorities, budgets, and financial targets with Controlling and relevant marketing stakeholders.
  • Develop budget and marketing-mix recommendations based on CDM, customer lifetime value, contribution targets, and relevant channel metrics; track plan versus actuals and initiate adjustments throughout the year.
  • Bring Country Management, channel teams, and other stakeholders together for cross-functional planning reviews, structure trade-offs, and use insights from marketing mix modeling, incrementality, and attribution to support transparent investment decisions.
  • Define requirements for planning tools and data with Analytics and Technology, reduce manual effort, and continuously simplify the marketing planning process.

Desired Qualifications

  • German language skills are a strong plus.
  • Experience with business intelligence, SQL, or planning tools such as Anaplan or Planful.

About the Company

Redcare Pharmacy

Online pharmacy selling prescription meds

Redcare Pharmacy is a large European online pharmacy that sells prescription and over-the-counter medicines, health supplements, and beauty products directly to consumers. The platform handles orders online and has implemented electronic prescriptions (notably in Germany) while expanding through acquisitions to grow its product catalog and digital health offerings. It differentiates itself by bypassing brick-and-mortar costs, operating across multiple countries with a catalog of over 150,000 items and integrating digital health apps like MyTherapy and Dutch e-health platforms. The goal is to provide convenient, affordable access to medicines and health products across Europe through a scalable online platform.

Company size
51-200
Company stage
IPO
Headquarters
Venlo, Netherlands
Founded
2001

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