Grassroots Marketing Specialist

POSITION SUMMARY

“Street by Street, Block by Block, One by One” is our commitment to the city of Los Angeles and its people - treasuring every single connection and relationship and welcoming them into our Black and Gold community. 

Thus, the Grassroots Marketing Specialist is a community builder tasked with bringing LAFC’s "Street by Street, Block by Block, One by One" ethos to life. This role works closely with homegrown neighborhood organizations, local sports pubs and bars, cultural tastemakers, and Black and Gold fan clubs to develop initiatives bringing culture and community together .This person serves as an extension of the Club, being a proactive force in the community. 

The ideal candidate has a strong passion for the city of Los Angeles, soccer, and community and often thrives sitting at the intersection of all three. 

This role reports to the Director, Brand and Community.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor.

ESSENTIAL FUNCTIONS

• Mobilize community-driven initiatives across Los Angeles's diverse neighborhoods and surrounding communities, bringing unique and fresh ideas to cultural activations, bar and pub collaboration projects, watch parties, and other community-centric regional events.
• Collaborate with the Supporter Relations team on partnership opportunities with Black and Gold fan clubs to drive community engagement and streamline match-day programming.
• Assist with the coordination and execution of match-day community driven activations, including but not limited to fan fests, pre-game, half-time, and post-game fan engagement programming. 
• Lead and execute Theme Nights and Celebrations and other community related events, focusing on celebrating the rich, diverse heritage of the LAFC fan base.
• Provide operational support with brainstorming, pre-production, vendor coordination, equipment transport, and event set-up and tear-down for LAFC community activations and events.
• Represent and serve as an extension of the Club, building meaningful connections with fans, youth leagues, local businesses, and community leaders throughout Los Angeles and its neighboring communities.
• Oversee and further develop the LAFC Adult Soccer League Program by planning & coordinating onsite activations as well as developing expansion strategies.
• Other duties as assigned by Supervisor/Management.

QUALIFICATIONS

• Bachelor’s degree from an accredited College/University required, major in business administration, marketing, communications, public relations, or related field preferred.
• Minimum of 2-3 years’ of experience in the sports industry in a community focused role required, professional team experience preferred.
• Must have solid knowledge of Major League Soccer (MLS) and international soccer, specifically their culture and global impact.
• Strong knowledge of Los Angeles culture and history. 
• Strong interpersonal skills with the ability to build positive relationships and interact with internal stakeholders at all levels and external audiences.
• Must be able to serve as an extension of the Club by always maintaining a positive and professional demeanor. 
• Ability to work productively and multi-task in an unstructured fast-paced environment with frequent interruptions. 
• Ability to communicate effectively and efficiently in English, both verbal and written. 
• Must have reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice. 
• Must be able to lift up to 50 lbs without assistance and stand/walk for a long period of time in various weather conditions and work locations.
• Bilingual in English and Spanish preferred.
• Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires.

SALARY RANGE 

At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the compensation range for this role is $72,000 - $75,000 per year.