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Publicis Groupe

Runs advertising and digital transformation services

Senior Media Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLisbon, PortugalNo salary listed

About the Job

Requirements

  • At least 4 years of proven experience planning and executing digital and offline campaigns.
  • Knowledge of the Portuguese market and prior experience working in an agency environment.
  • Knowledge of the planning phases, including research, strategy, tactics, negotiation, buying, follow-up, optimization, and invoicing.
  • Advanced proficiency in Excel.
  • Native or C1-level Portuguese.
  • At least B2-level English.
  • Attention to detail and ability to manage multiple priorities.

Responsibilities

  • Collect and analyze market data.
  • Identify target audiences and understand their behavior and habits.
  • Determine the best media outlet mix for campaigns.
  • Plan and optimize advertising campaigns.
  • Allocate budgets and monitor costs.
  • Follow media trends across online and offline outlets.
  • Evaluate the success of media strategies and campaigns.
  • Prepare reports.

Desired Qualifications

  • Knowledge of statistics and databases.
  • Knowledge of Yumi and AdLog.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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