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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeCarbondale, IL, USAHybrid

About the Job

Requirements

  • At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record must be maintained.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) systems.
  • Ability to cultivate a distraction-free in-home office environment.
  • Ability to travel locally within the assigned territory and occasionally out of the area overnight.
  • Ability to work variable hours based on customer needs, including evenings and weekends when required.
  • Ability to perform prolonged periods of sitting, standing, bending, lifting, and driving.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead generation campaigns.
  • Use the company’s CRM to support prospecting, account management, activity tracking, sales, and customer relationships.
  • Increase sales in existing accounts by selling across sports at all levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage an account list and travel within the assigned territory to meet customers.
  • Represent Varsity Brands and demonstrate the company’s core values and ethical standards.

Desired Qualifications

  • Sporting goods business-to-business outside sales experience.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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