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Kinder's

Consumer-packaged BBQ sauces and seasonings brand

Innovation Manager

Full-TimeUpdated on 10/23/2026
$140k - $150k/yr+ Bonus/incentive eligibility + Equity grants
Senior
Bachelor's, MBA
Walnut Creek, CA, USA
Hybrid
Product

About the job

Requirements
  • A bachelor's degree is required.
  • At least 5 years of relevant work experience in consumer packaged goods innovation or growth strategy is required; brand management and product marketing experience is a plus.
  • Experience thinking strategically and developing business cases and corresponding execution plans is required.
  • Experience identifying consumer needs and motivations through research or market analysis is required.
  • A track record of creative thinking, generating new product ideas, and working with internal and external partners to develop new concepts or products is required.
  • Experience working with and leading cross-functional teams is required.
  • Strong analytical and quantitative skills, including the ability to use data or research to make insight-based arguments that drive organizational alignment, are required.
  • Knowledge of key syndicated data providers is required; Circana and Numerator are preferred.
  • Strong project management skills and understanding of the new product development process from ideation through commercialization and in-market activation are required.
  • The role requires initiative, the ability to make decisions, and the ability to work in a dynamic, lean, and agile environment while completing projects on time and in full through cross-functional team management, leadership, communication, and influence.
  • The role requires flexibility to act as either a leader or a follower and to make decisions amid incomplete information.
Responsibilities
  • Demonstrate a deep understanding of consumer needs and motivations and translate them into actionable insights.
  • Identify consumer, customer, market, and macro trends and contextualize them as growth opportunities.
  • Partner with the insights and analytics team to develop and execute learning action plans to evaluate and develop target opportunities.
  • Develop business cases for key innovation projects and support leadership in aligning on go/no-go decisions.
  • Build business plans for key innovation programs, including strategic rationale, evaluation of consumer and customer needs and white space, coordination of technical evaluation of product development, packaging or manufacturing hurdles, development of pack and pricing strategy, and evaluation of key financial characteristics such as sales opportunity and margin profile.
  • Provide interim brand management support for innovation categories until programs are transferred to the core brand management team.
  • Activate strategic go-to-market plans for new opportunities and align cross-functional stakeholders on execution needs, including business and financial objectives.
  • Drive internal and external alignment around key programs and support customer engagements on new projects by partnering with sales and developing sell-in materials.
  • Evaluate in-market performance after launch through analysis of key data sources, communicate findings internally, and align on optimization opportunities in real time.
  • Collaborate with cross-functional teams to overcome executional and logistical hurdles, meet in-market timing, and coordinate product and packaging solutions.
  • Support alignment on growth initiatives with stakeholders in Brand Marketing, Product Development, Finance, Operations, and Sales.
  • Develop and present relevant business updates to executive leadership.
Desired Qualifications
  • An MBA is preferred.
  • Brand management and product marketing experience is a plus.
  • Knowledge of Circana and Numerator is preferred.

About the company

Kinder's makes barbecue sauces, seasonings, rubs, and marinades for consumers and operates California deli/butcher shops plus nationally distributed packaged foods. Its products are sold in major retailers, building the brand since 1946 after the 1988 recipe helped it scale. It differentiates itself through a long family heritage paired with a dual business model of local restaurants and broad CPG distribution, now backed by Kaulig Capital. Its goal is to grow the brand and expand distribution while keeping its family-owned roots.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • Walmart Data Ventures said Kinder's launched two products in 2025, adding over 50% incrementality.
  • June 2026 Gold Label BBQ Sauce Variety Pack broadened peak-season shelf presence.
  • Kinder's premium seasoning rankings remain strong online, reinforcing household staple status in 2026.

What critics are saying

  • Premium condiments face Costco and Walmart private-label pressure that compresses margins by 2026.
  • A reset at Walmart or Costco would slash volumes and challenge Kinder's economics.
  • If flavor innovation stalls, giant incumbents and store brands can erase Kinder's premium halo.

What makes Kinder's unique

  • Kinder's blends butcher-shop heritage with CPG scale across sauces, seasonings, and rubs.
  • National retail reach spans Walmart, Costco, Albertsons, and Sam's Club by 2026.
  • Kaulig Capital backed Kinder's in late 2022, funding faster innovation and distribution.

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Benefits

  • Flexible Work Hours
  • Paid Vacation
  • Parental Leave
  • Company Equity
  • Performance Bonus