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Kinder's

Consumer-packaged BBQ sauces and seasonings brand

Innovation Manager

ProductConfirmed live in the last 24 hours
Full-timeWalnut Creek, CA, USAHybrid

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 5 years of relevant work experience in consumer packaged goods innovation or growth strategy is required; brand management and product marketing experience is a plus.
  • Experience thinking strategically and developing business cases and corresponding execution plans is required.
  • Experience identifying consumer needs and motivations through research or market analysis is required.
  • A track record of creative thinking, generating new product ideas, and working with internal and external partners to develop new concepts or products is required.
  • Experience working with and leading cross-functional teams is required.
  • Strong analytical and quantitative skills, including the ability to use data or research to make insight-based arguments that drive organizational alignment, are required.
  • Knowledge of key syndicated data providers is required; Circana and Numerator are preferred.
  • Strong project management skills and understanding of the new product development process from ideation through commercialization and in-market activation are required.
  • The role requires initiative, the ability to make decisions, and the ability to work in a dynamic, lean, and agile environment while completing projects on time and in full through cross-functional team management, leadership, communication, and influence.
  • The role requires flexibility to act as either a leader or a follower and to make decisions amid incomplete information.

Responsibilities

  • Demonstrate a deep understanding of consumer needs and motivations and translate them into actionable insights.
  • Identify consumer, customer, market, and macro trends and contextualize them as growth opportunities.
  • Partner with the insights and analytics team to develop and execute learning action plans to evaluate and develop target opportunities.
  • Develop business cases for key innovation projects and support leadership in aligning on go/no-go decisions.
  • Build business plans for key innovation programs, including strategic rationale, evaluation of consumer and customer needs and white space, coordination of technical evaluation of product development, packaging or manufacturing hurdles, development of pack and pricing strategy, and evaluation of key financial characteristics such as sales opportunity and margin profile.
  • Provide interim brand management support for innovation categories until programs are transferred to the core brand management team.
  • Activate strategic go-to-market plans for new opportunities and align cross-functional stakeholders on execution needs, including business and financial objectives.
  • Drive internal and external alignment around key programs and support customer engagements on new projects by partnering with sales and developing sell-in materials.
  • Evaluate in-market performance after launch through analysis of key data sources, communicate findings internally, and align on optimization opportunities in real time.
  • Collaborate with cross-functional teams to overcome executional and logistical hurdles, meet in-market timing, and coordinate product and packaging solutions.
  • Support alignment on growth initiatives with stakeholders in Brand Marketing, Product Development, Finance, Operations, and Sales.
  • Develop and present relevant business updates to executive leadership.

Desired Qualifications

  • An MBA is preferred.
  • Brand management and product marketing experience is a plus.
  • Knowledge of Circana and Numerator is preferred.

About the Company

Kinder's

Consumer-packaged BBQ sauces and seasonings brand

Kinder's makes barbecue sauces, marinades, rubs, and seasonings that are sold nationwide as consumer-packaged goods, and it also operates several California deli and butcher shops. Its products flavor meats and grilled foods using sauces, dry rubs, and marinades applied before or during cooking. The company stands out through its long family heritage and a dual model that blends local retail restaurants with broad distribution, making it one of the top BBQ sauce and seasoning brands in the U.S. Its goal is to continue growing the brand and reach while keeping the family-owned roots, with growth support from Kaulig Capital.

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