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Firefly expands Latin American presence with launch in Colombia. ACCESS Newswire 25 Aug 2026, 20:33 GMT+10 New operations in Bogotá and Medellín connect brands with audiences across two of Colombia's most influential urban markets NEW YORK, NY / ACCESS Newswire / August 25, 2026 / Firefly, the global leader in mobility media, has expanded its international operations into Colombia, establishing a presence in Bogotá and Medellín. The move builds on Firefly's entry into Mexico and marks the next stage in the development of a scaled media network across Latin America. Firefly's arrival in Colombia strengthens a global network already active across the United States, Mexico, Canada, England, Scotland, and Ireland. Adding Bogotá and Medellín brings Firefly's street-level advertising capabilities to another major Latin American market, giving brands greater flexibility to activate locally while coordinating campaigns across regions. Through moving media, Firefly will give global, regional, and local advertisers a new way to build visibility across the neighborhoods, commercial centers, business districts, and cultural destinations that shape daily life in Colombia. Bogotá, Colombia's capital and largest city, offers access to audiences across the country's leading center for business, commerce, and culture. Medellín brings a distinct opportunity as a growing destination for technology, creativity, tourism, and entrepreneurship. Together, the two cities establish a strong foundation for Firefly's continued growth in Colombia. Built for the Way Colombia Moves Colombia's major cities are defined by movement, with consumers navigating busy urban environments throughout the day. Firefly's model allows campaigns to travel alongside those audiences, extending brand presence across multiple neighborhoods, routes, and moments rather than relying on a single fixed location. Firefly brings the same advanced campaign measurement and reporting capabilities available in its U.S. markets to Colombia. Advertisers receive heatmaps, verified proof-of-delivery, and detailed campaign performance and uptime reporting, providing clear visibility into where, when, and how consistently campaigns run. These capabilities give brands greater accountability and the ability to plan and measure coordinated activations across Colombia and Firefly's broader international network. 'Colombia is a natural next step for Firefly as we continue to expand our mobility network internationally,' said Jeff Weiss, VP of National Sales and Regional Growth at Firefly. 'Bogotá and Medellín give brands access to two incredibly important markets, and for our clients, it means they can work with one partner to build coordinated mobility campaigns across North America, Latin America, and Europe while still having the local expertise needed in each market.' The addition of Colombia marks another step in Firefly's international growth, extending its ability to help brands connect with audiences across markets, cultures, and everyday journeys. About Firefly Firefly is the global leader in moving out-of-home advertising, with a network of more than 60,000 screens across all major U.S. markets and operations in 7 countries, delivering over 10 billion impressions each month. Firefly transforms traditional static environments into dynamic engagement platforms through car top displays and branded wraps on taxi and rideshare vehicles, along with experiential activations. Leveraging its digital car top network and moving fleet, Firefly provides geo-targeted reach and contextual targeting, enabling brands to deliver relevant messages in real time. Firefly is headquartered in New York City, with offices in Los Angeles, Chicago, Las Vegas, London, and Istanbul. For media inquiries, contact:

Firefly expands Latin American presence with launch in Colombia. August 25, 2026 New operations in Bogotá and Medellín connect brands with audiences across two of Colombia's most influential urban markets NEW YORK, NY /ACCESS Newswire / August 25, 2026 / Firefly, the global leader in mobility media, has expanded its international operations into Colombia, establishing a presence in Bogotá and Medellín. The move builds on Firefly's entry into Mexico and marks the next stage in the development of a scaled media network across Latin America. Firefly's arrival in Colombia strengthens a global network already active across the United States, Mexico, Canada, England, Scotland, and Ireland. Adding Bogotá and Medellínbrings Firefly's street-level advertising capabilities to another major Latin American market, giving brands greater flexibility to activate locally while coordinating campaigns across regions. Through moving media, Firefly will give global, regional, and local advertisers a new way to build visibility across the neighborhoods, commercial centers, business districts, and cultural destinations that shape daily life in Colombia. Bogotá, Colombia's capital and largest city, offers access to audiences across the country's leading center for business, commerce, and culture. Medellín brings a distinct opportunity as a growing destination for technology, creativity, tourism, and entrepreneurship. Together, the two cities establish a strong foundation for Firefly's continued growth in Colombia. Built for the Way Colombia Moves Colombia's major cities are defined by movement, with consumers navigating busy urban environments throughout the day. Firefly's model allows campaigns to travel alongside those audiences, extending brand presence across multiple neighborhoods, routes, and moments rather than relying on a single fixed location. Firefly brings the same advanced campaign measurement and reporting capabilities available in its U.S. markets to Colombia. Advertisers receive heatmaps, verified proof-of-delivery, and detailed campaign performance and uptime reporting, providing clear visibility into where, when, and how consistently campaigns run. These capabilities give brands greater accountability and the ability to plan and measure coordinated activations across Colombia and Firefly's broader international network. "Colombia is a natural next step for Firefly as we continue to expand our mobility network internationally," said Jeff Weiss, VP of National Sales and Regional Growth at Firefly. "Bogotá and Medellín give brands access to two incredibly important markets, and for our clients, it means they can work with one partner to build coordinated mobility campaigns across North America, Latin America, and Europe while still having the local expertise needed in each market." The addition of Colombia marks another step in Firefly's international growth, extending its ability to help brands connect with audiences across markets, cultures, and everyday journeys. About Firefly Firefly is the global leader in moving out-of-home advertising, with a network of more than 60,000 screens across all major U.S. markets and operations in 7 countries, delivering over 10 billion impressions each month. Firefly transforms traditional static environments into dynamic engagement platforms through car top displays and branded wraps on taxi and rideshare vehicles, along with experiential activations. Leveraging its digital car top network and moving fleet, Firefly provides geo-targeted reach and contextual targeting, enabling brands to deliver relevant messages in real time. Firefly is headquartered in New York City, with offices in Los Angeles, Chicago, Las Vegas, London, and Istanbul. For more information visit www.fireflyon.com. Firefly's latest news and updates are available on LinkedIn, Instagram, X, and Vimeo. For media inquiries, contact: Ece Daviso [email protected] SOURCE: Firefly Systems Inc. ID: 8 Share this Tasty content!

FDNY and Firefly partner to strengthen fire-safety awareness across New York City. March 24, 2026 Collaboration extends FDNY's public-safety and community-outreach messages citywide through Firefly's digital taxi-top network. New York, NY - March 24, 2026 - The Fire Department of the City of New York (FDNY) has partnered with Firefly, the global leader in mobility media, to expand fire-safety awareness and strengthen community engagement across New York City. Through this collaboration, FDNY public-safety and recruitment messages appear on Firefly's digital taxi-top displays, reaching New Yorkers across all five boroughs. The initiative brings fire-safety reminders and service-driven messages directly into the flow of everyday city life, across neighborhoods, commercial districts, and major transportation corridors. "Firefly's citywide platform gives us a new way to reach every corner of New York, every street, every neighborhood, every community," said Peter Arnell, Creative Director at Peter Arnell Design. "This partnership ensures our messages travel where the people are, helping us educate, prevent, and protect more effectively than ever before." Firefly's digital network delivers timely, street-level communication where it is most visible and accessible, supporting FDNY's ongoing public-education and recruitment efforts. "Firefly was built to serve cities and the people who power them," said Altug Simsek, Chief Business and Strategy Officer at Firefly. "By bringing FDNY's messages to street level, where New Yorkers move and connect, we help reinforce critical public-safety communication across the city. We are honored to support FDNY's mission and help amplify messages that protect, inform, and inspire New Yorkers." Bringing Public-Safety Messages to the Heart of the City This initiative enhances FDNY's public-outreach efforts by delivering real-time messaging on New York's iconic taxis, ensuring communication reaches residents and visitors where they live, work, commute, and gather. Firefly continues to collaborate with civic agencies and public-safety partners to support community well-being and meaningful public communication across global urban markets. About FDNY The Fire Department of the City of New York (FDNY) is the largest and busiest fire department in the United States, dedicated to protecting life and property for more than 8 million residents across all five boroughs. Through fire suppression, emergency medical services, disaster response, and community education, the FDNY works every day to prevent emergencies and safeguard New Yorkers. For more information visit www.nyc.gov/site/fdny. About Firefly Firefly is the global leader in moving out-of-home advertising, with a network of more than 60,000 screens across all major U.S. markets and operations in 7 countries, delivering over 13 billion impressions each month. Firefly transforms traditional static environments into dynamic engagement platforms through car top displays and branded wraps on taxi and rideshare vehicles, along with experiential activations. Leveraging its digital car top network and moving fleet, Firefly provides geo-targeted reach and contextual targeting, enabling brands to deliver relevant messages in real time. Firefly is headquartered in New York City, with offices in Los Angeles, Chicago, Las Vegas, London, and Istanbul. For more information visit www.fireflyon.com. Firefly's latest news and updates are available on LinkedIn, Instagram, X, and Vimeo. For media inquiries, contact: Ece Daviso [email protected] ID: 17 Share this Tasty content!