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TEGNA

Local news broadcaster with multiple stations

Digital Strategist

Performance & Paid MarketingUpdated on Nov 7
Full-timeWashington, DC, USA$80k - $100kIn-person

About the Job

Requirements

  • At least 3 years of experience in digital media, campaign management, ad operations, or digital sales support is preferred.
  • Strong knowledge of connected TV/over-the-top advertising, targeted display, campaign measurement, and attribution.
  • Ability to manage multiple campaigns and deadlines with strong attention to detail.
  • Ability to make decisions proactively and take ownership of outcomes.
  • Analytical ability to simplify data and communicate a clear story.
  • Strong presentation and communication skills with clients, sellers, and internal partners.
  • A sales-minded approach to growing client relationships and revenue.
  • Proficiency in Microsoft Office and experience with ad-serving platforms and customer relationship management software such as Salesforce.

Responsibilities

  • Own campaign accuracy from proposal through launch and wrap by coordinating setup, execution, and optimization with account managers and fulfillment teams.
  • Monitor campaign performance, flag issues, and recommend optimizations.
  • Serve as the subject matter expert during client performance calls, proposals, and quarterly business reviews.
  • Translate campaign data into clear, actionable insights for clients and sellers.
  • Use campaign and category insights to identify revenue opportunities, including upsells, gaps in current campaigns, and new prospects.
  • Build case studies and attribution reports that demonstrate results and help sellers win business.
  • Partner with account executives on custom digital, streaming, and broadcast campaigns.
  • Build client relationships by learning each client’s business, goals, and competitive landscape.
  • Train and support sellers on digital products, data, and best practices.
  • Identify opportunities to use artificial intelligence and automation to improve speed and accuracy.

Desired Qualifications

  • Experience with artificial intelligence tools.
  • Google Ads certification and Interactive Advertising Bureau certification.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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